Marketing strategy

Spanish Grocer Consum Wins Ultimate Marketing Strategy Award

The award recognizes Consum’s exceptional work in harnessing AI to deliver contextually relevant customer experiences across touchpoints.

Algonomy, the leader in Algorithmic Customer Engagement (ACE) solutions, announced that Consum Cooperativa Valenciana won the Ultimate Marketing Strategy Award category at the Algonomy Customer Awards event held on October 13, 2021. Consum was selected as one of six finalists selected from over 400 enterprise brands competing for the Algonomy Customer Excellence (ACE) Awards.

Marketing Technology News: MarTech Interview with Peyman Zamani, CEO and Co-Founder of Logicbroker

The ACE Awards recognize retailers and brands setting new benchmarks in using AI and algorithmic decision-making to create unique and winning customer experiences and business outcomes. The judging criteria scored ACE award participants on six dimensions of personalization success: strength of vision, degree of innovation, level of adoption, speed to market, business results , learning and excellence.

Consum stood out from the rest of the finalists for improving customer loyalty through omnichannel personalization and real-time customer engagement across multiple touchpoints – call center, loyalty app, website/ app, social media, etc. Consum’s marketing team wanted a system-holistic approach that connects their website/app to the loyalty app, call center system, and customer marketing platform to provide personalized interactions to their buyers. This integrated system improved the average basket size by 19% and improved the frequency of visits by 10%.

Consum is committed to providing a seamless experience for its customers across all channels. They leverage Algonomy’s CDP to unify customer data across online and offline sources and derive granular customer insights. They also use Algonomy’s customer journey orchestration tool for personalized outbound campaigns across digital and offline channels. Algonomy’s retail-specific platform enabled rapid time-to-market, accelerating Consum’s digital transformation journey.

“We are honored and proud to have received the Ultimate Marketing Strategy Award. Our mission has been to create a personalized and individual customer experience to enhance lifetime value. With the help of Algonomy, we were able to unify customer data across autonomous systems and leverage advanced customer analytics to deliver meaningful customer journeys. Whether it’s providing our call center with a unified customer snapshot, sending personalized offers to customers via email, and updating customers of their loyalty points on the wallet, the solution from Algonomy has helped us raise the bar in the industry,” said Fernando Gisbert, Director of Loyalty. at Consum Cooperativa Valenciana.

Marketing Technology News: Semaphore Partners with Cubles® to Create Collectible Figures Based on Customers’ Online Characters

Atul Jalan, CEO of Algonomy, said, “We are proud to support Consum on its digital transformation journey. Consum sets the benchmark for personalized customer engagement using AI and algorithms. “