Marketing channel

Small businesses are gaining a competitive edge with this marketing channel

Newswire shares insights into the marketing channel small businesses should use to drive positive results for their brands NEW YORK – March 18, 2022 – ( Newswire.com ) How can small businesses stand out from their competitors and secure their market share? For some small business owners, the answer to this question may seem out […]

Marketing strategy

Is it time to add NFTs to your marketing strategy? Meet the brands pioneering a digital future

The future of marketing is digital. We are in a time where we can live our “second life” entirely online. Technology continues to enable a powerful digital future. From digital currencies to the virtual metaverse, the online sphere is constantly evolving. From virtual reality to the rise of cryptocurrency, the demand for technological change is […]

Marketing strategy

Are you reaching today’s customer? The keys to an excellent multi-channel marketing strategy.

Getting customers in first means attracting and keeping their attention. As consumers turn more to e-commerce, the challenges for digital marketers have grown, but so have the opportunities. Marketing to a target audience is more complex today, but the evolution of technology has opened many doors for effectively reaching consumers through multi-channel marketing, says Christena […]

Marketing channel

Data-Driven SEO Company Miron Digital Reveals Digital Marketing Channel With Highest ROI

SINGAPORE – Media outreach – February 14, 2022 – A renowned SEO agency with a 5-star rating from Google, Miron Digital recently revealed that search engine optimization (SEO) was the digital marketing channel with the best return on investment (ROI) . Through years of experience with past clients who have seen positive results, the agency […]

Marketing channel

Data-Driven SEO Company Miron Digital Reveals Digital Marketing Channel With Highest ROI | Taiwan News

SINGAPORE – Media outreach – February 14, 2022 – Renowned SEO agency with Google’s 5-star rating, Miron Digital recently revealed that search engine optimization (SEO) was the digital marketing channel with the best return on investment (ROI) . Through years of experience with past clients who have seen positive results, the agency establishes this new […]

Marketing strategy

Why the pandemic transformed the marketing strategy of a former cleaning company

We are a 112 year old company. Cleaning is what we do. Traditionally, cleaning has been a very budget-sensitive operational expense. Our purpose, to care for the people, spaces and places that matter to us, had been elevated in ways that never mattered more. Traditional cleaning methods were no longer going to work. It was […]

Marketing strategy

Supporting content marketing strategy with offline media, only way to stand out: Asif Upadhye from SPRD

A digitally-driven media landscape has paved the way for brands to create and distribute content across a multitude of platforms in the format of their choice. But the potential benefits of the combination of offline efforts and online strategy remain largely untapped. Asif Upadhye, director of SPRD (the public relations, digital and communications consultancy), told […]

Marketing channel

This marketing channel helps businesses stand out from their competitors in 2022

With a new year underway, Newswire shares a specific marketing channel that will help businesses around the world make a name for themselves in 2022 and beyond. NEW YORK – January 3, 2022 – (Newswire.com) Following. It is a word that drives the common goals of companies of all sizes and in all sectors. More […]

Marketing strategy

Content Marketing Tips For Shaping Your 2022 Content Marketing Strategy – The National Discourse

In the digital age, marketing has changed dramatically. In fact, it just got a lot easier – and it might not be a good thing for businesses. Marketers today have more opportunities than ever to get it right, but also more ways to mess up their campaigns. With so many new channels and tools available, […]

Marketing strategy

7 tips to refine your influencer marketing strategy

Influencer marketing is rapidly taking center stage in the digital marketing hemisphere. Augmented by extended periods of stay-at-home, consumers have been seen consuming more online video content with topics ranging from personal care to DIYs. The bond of trust and authenticity that creators bring to the table has made influencer marketing a top priority for […]

Marketing strategy

How to craft a winning social media marketing strategy

Over the years, social media has started to take a leading role in digital marketing due to the sheer power it is extending to businesses. You can no longer afford to use it on a whim as it can help you increase your bottom line. A well-thought-out plan is essential for standing out in the […]

Marketing strategy

4 Most Important Tactics When Building Your Facebook Marketing Strategy [Infographic]

TikTok is the most popular social media platform around, while Instagram is the most engaging. But what about Facebook – still the biggest social network in 2021? Truth be told, despite TikTok’s brilliant aura and Instagram’s many popular features, like stories or reels, Facebook remains a powerful platform for marketing efforts. After all, it’s the […]

Marketing strategy

5 steps to plan your marketing strategy for 2022

You might be asking yourself, “Why do I need a marketing plan?” It’s the glue that binds your marketing efforts together, ensuring the right business happens at the right time, to the right audience, through the right channels. These five steps will help you create a marketing plan for your travel business (trust us, it’s […]

Marketing strategy

How Newsletter Referrals Can Improve Your Marketing Strategy

This article was sponsored by Paved. The opinions expressed in this article are those of the sponsor. Online advertising is one of the most popular and effective ways to increase brand awareness, traffic to your site, and overall revenue. However, despite the increase in popularity, the pool of potential customers online is starting to shrink. […]

Marketing strategy

Email Marketing Strategy Pointers

Friday, November 26, 2021 It’s important to remember that just because you’ve created a useful blog post or blog post, or hosted a timely webinar, there’s no guarantee that someone will actually read about it. The idea of ​​“if you build it, they will come” isn’t necessarily true when it comes to your marketing efforts. […]

Marketing goals

How to set long-term marketing goals for B2B organizations

Marketing is complicated. As the New Year approaches, planning your budget and marketing activities is a top priority for marketers and B2B executives. When you look at your long term marketing strategies and long-term marketing goals for the coming year, there are likely many questions your organization will seek to answer. Should you invest your […]

Marketing strategy

Here’s why you need a good digital marketing strategy

With today’s technological advancements, a solid online marketing strategy will help you boost your business, attract more customers, and retain old ones. A digital marketing strategy describes how your business will achieve its marketing goals through online platforms like social media. Strategic plans will summarize the online channels and digital marketing tactics that can be […]

Marketing strategy

How to Use an Agile Marketing Strategy to Improve Your Campaigns

You’ve probably wondered how to deliver the most value to your customers. Adopting an Agile marketing strategy may be the answer. Brands need to adapt to today’s digital landscape to create value, deliver the best possible customer experience, and create effective marketing campaigns. It is no longer enough to browse through your database and market […]

Marketing strategy

How to Improve Your Social Media Marketing Strategy for 2022

Are you interested in improving your social media marketing strategy? If so, you are far from alone. Believe it or not, 2022 is just around the corner, with many business owners and marketers wondering how to get more engagement and conversions from their existing social media accounts. Globally, more than 3.96 billion people use social […]

Marketing goals

What are the key social media metrics to achieve your marketing goals

Social media metrics provide strategic insight to assess the effectiveness of social media marketing efforts and allow for course correction in real time By Khushboo Solanki Sharma Social media has become a powerful way for brands to boost their presence, engage with customers, and create a transparent recall across various platforms. Social media metrics provide […]

Marketing strategy

5 compelling reasons why you should incorporate TitkTok into your marketing strategy

It’s not news that TikTok is now the most popular platform for creators. With a global presence in over 150 countries and over 1 billion monthly active users, TikTok offers plenty of opportunities for businesses. What started out as “social media for dancers” has evolved into a platform for entertainment and education. One of the […]

Marketing strategy

Rethinking Omnichannel Marketing Strategy in 2021

Nowadays, it is easy to keep in touch with each other. There is not one but several ways you can contact someone if you want to contact them – call, message, mail or maybe a DM through Instagram. Since there are so many ways to connect personally with someone, it has become easier for marketers […]

Marketing strategy

5 Ways Video Enables a B2B Marketing Strategy

Good marketers not only balance creative demands with budget limitations, but also determine strategies to appeal to their target audience. They keep themselves equipped with the right tools. And since videos are the best tool for engaging people, it makes sense to employ a fantastic video strategy to help tell your brand story and engage […]

Marketing strategy

Data-Driven Marketing: Strategy and Metrics

Marketers have been in back-to-back crisis meetings over the past few years. Worn solutions hit a dead end — a long time ago. Consumption patterns are erratic and brand loyalty is fluid like never before. For these and other problems plaguing the marketing department, experts advocate a solution: data-driven marketing. What is Data Driven Marketing? […]

Marketing strategy

4 tips for auditing your B2B marketing strategy

Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you’re already in the habit of checking your marketing results every month for any obvious changes or fluctuations that might need your attention. An audit, however, takes a slightly more strategic look at overall marketing strategy and metrics. Below, we […]

Marketing strategy

Approach your social media marketing strategy the right way

Social media marketing, simply put, is any marketing that takes place on social media. Needless to say, this is a key tool in any entrepreneur’s arsenal these days. Typically, paid ads are shown to new people who are unfamiliar with your brand. So, in a sense, it’s a kind of cold approach. Earlier I talked […]

Marketing strategy

4 Costly Mistakes Retailers Make in Mobile Marketing Strategy – Multichannel Merchant

In an age where consumers spend more time on mobile than any other form of media, mobile marketing strategy is playing an increasingly important role in retailers’ overall plans. This is especially true now given that nearly half of consumer mobile app usage has increased during the pandemic, according to a recent survey by Broadridge […]

Marketing strategy

How is the marketing strategy of D2C brands different from traditional brands?

Direct to consumer (D2C) interact directly with consumers without having to go through intermediaries, sellers, wholesalers, etc. They rely on digital platforms to interact with consumers and as a result, this allows them to reach the consumer faster. It also helps to better understand consumer needs at the micro level due to the direct interactions […]

Marketing strategy

Long-term growth requires a balanced marketing strategy

With marketers under extreme pressure to meet revenue goals, top-of-funnel marketing efforts have taken a back seat. Yet the need to build brand awareness has never been greater for brands, as consumers have greater access and choice and less exposure to logos on shelves and window displays. Nielsen’s latest report makes the case for adopting […]

Marketing strategy

Social media seems to be the “holy grail”, but this marketing strategy is even more important

Opinions expressed by Contractor the contributors are theirs. Imagine the scene: it’s 2021, and the enormity and popularity of digital marketing presents entrepreneurs with a plethora of opportunities and the ability to tap into an audience of hundreds of thousands, if not millions, of potential customers, all at the push of a button. When Facebook […]

Marketing goals

How SEO Hygiene Supports Your Site and Marketing Goals Over Time

Just when you think you’ve got your SEO strategy under control, Google comes up with a new update to mess things up again. Enter SEO hygiene. Taking proactive steps to keep your site clean and in good working order can help combat external factors, supporting your long-term goals for your site and your marketing strategy. […]

Marketing channel

The right marketing channel allows you to turn quickly: choose wisely

Buyer behavior and the economy are changing at an unprecedented rate. We have seen drastic changes in consumer buying behavior, as well as disruptions in manufacturing, logistics and other areas. That’s why it’s important for digital businesses to pivot quickly. Now more than ever, you need to reach customers in the most cost-effective way possible […]