Marketing strategy

Marketing 360® Long-Term Content Marketing Strategy Drives Solar Entrepreneur Success

FORT COLLINS, Colo., March 15, 2022 /PRNewswire/ — Content marketing is a key part of any small business marketing strategy. When consumers search for a product or service, they almost always turn to search engines first. The right content marketing strategy can help businesses gain visibility in these searches and build brand trust and authority. […]

Marketing strategy

Marketing 360® Content Marketing Strategy Driving Local Medical Spa Success

FORT COLLINS, Colo., March 10, 2022 /PRNewswire/ — Organic ranking on search engines, like Google and Bing, is extremely important for any small business. This gives businesses access to high-quality leads who are actively looking for exactly what they have to offer. In this case studyMarketing 360® analyzes how a local medical spa generated organic […]

Marketing strategy

Revitalize your B2B video marketing strategy

Many marketers are jumping on the B2B video marketing bandwagon, leading it to become just as saturated as any other type of content. Although we have many channels to post videos – ICT TacFacebook, Instagram, brand sites, YouTube – standing out will become more difficult. The content world is saturated. People see about 5,000 ads […]

Marketing strategy

Marketing 360® Social Media Marketing Strategy Boosts Holiday Sales for Online Store | News

FORT COLLINS, Colo., March 3, 2022 /PRNewswire/ — It’s never too early to start thinking about holiday marketing, especially when businesses can and should take advantage of the holidays all year round. This is especially true for e-commerce businesses. One way to ensure that holiday promotions are successful is to analyze data from past holidays […]

Marketing strategy

Marketing 360® social media marketing strategy boosts holiday sales for online store

FORT COLLINS, Colo., March 3, 2022 /PRNewswire/ — It’s never too early to start thinking about holiday marketing, especially when businesses can and should take advantage of the holidays all year round. This is especially true for e-commerce businesses. One way to ensure that holiday promotions are successful is to analyze data from past holidays […]

Marketing strategy

5 Ways to Build a Powerful Overall Marketing Strategy

While non-US markets present significant revenue opportunities, e-commerce and trade regulations have led to more brands expanding their businesses to an increasing number of countries. A thriving global marketing strategy gives your team the playbook they need to generate more traffic, leads, and sales, wherever they are in the world. Whether your organization has a […]

Marketing strategy

Marketing 360® multi-channel marketing strategy wins for e-commerce lighting company

FORT COLLINS, Colo., February 24, 2022 /PRNewswire/ — One of the best things about digital marketing is the data behind it. Businesses can use this data to do more of what works and less of what doesn’t. Traditional forms of marketing, like direct mail, come with little data, so it’s hard to know if it’s […]

Marketing strategy

Kyber Digital explains the use of educational videos as a marketing strategy

Lacey Township, New Jersey – Kyber Digital, an account-based marketing agency for B2B businesses, recently posted a blog post on its website that explains how to start using educational videos to educate viewers and in the process, get new customers. Reaching potential customers through videos is a great idea as more and more people are […]

Marketing strategy

5 Ways to Augment and Improve Your Digital Marketing Strategy — Hometown Station | KHTS FM 98.1 & AM 1220 — Santa Clarita Radio

Technology has made it easier for people to connect. Everyone is connected to the internet, so it makes sense for businesses to use digital marketing to reach their target market. Any business can adopt this strategy to succeed. It is a broad and effective strategy. However, many companies have not fully embraced the practice, and […]

Marketing goals

Balancing creative writing skills with marketing goals

By Wanda Lafond Digital marketing is a special field. Some marketing writers are drawn to their work because of their interest in selling things, while others, especially content marketers, find it a lucrative way to use their creative writing skills to win their life. However, it is difficult to find the right balance between being […]

Marketing strategy

Legal Marketing Strategy Pros Provides Digital Marketing to Law Firms in Florida

Englewood, Florida – As the leading digital marketing agency for lawyers in Florida, Legal Marketing Strategy Pros creates unique marketing strategy plans tailored to each law firm’s situation and needs to get more traffic, leads , customers and profits. Currently, law firms in Florida and across the United States are leveraging digital marketing channels for […]

Marketing strategy

How do you build a long-term search-driven marketing strategy?

“There are approximately three and a half billion Google searches performed every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to a Moz study, 84% of people use Google at least three times a day, and about half of all product searches begin with Google. The way […]

Marketing strategy

New Year, New Content Marketing Strategy: Defining an Effective Theme for Your Business

With the calendar rolling, many people take a moment to re-examine their lives and make changes in the form of New Year’s resolutions. While some common resolutions involve personal health and well-being, they don’t have to be strictly personal. The new year can be an effective time to reevaluate what has worked and what hasn’t […]

Marketing strategy

Nashville TN Expert in Content Marketing Strategy Updated Brand Visibility Services

Nashville, Tennessee-based digital marketing agency Champion Brand Consulting provides up-to-date content marketing services for businesses in Nashville, Knoxville, Chattanooga, and Clearwater, Florida. Chattanooga, United States – January 3, 2022 – Nashville, TN-based marketing agency Champion Brand Consulting has launched updated content marketing services to make it easier for businesses to increase online visibility, build brand […]

Marketing strategy

Supporting content marketing strategy with offline media, only way to stand out: Asif Upadhye from SPRD

A digitally-driven media landscape has paved the way for brands to create and distribute content across a multitude of platforms in the format of their choice. But the potential benefits of the combination of offline efforts and online strategy remain largely untapped. Asif Upadhye, director of SPRD (the public relations, digital and communications consultancy), told […]

Marketing channel

This marketing channel helps businesses stand out from their competitors in 2022

With a new year underway, Newswire shares a specific marketing channel that will help businesses around the world make a name for themselves in 2022 and beyond. NEW YORK – January 3, 2022 – (Newswire.com) Following. It is a word that drives the common goals of companies of all sizes and in all sectors. More […]

Marketing strategy

Content Marketing Tips For Shaping Your 2022 Content Marketing Strategy – The National Discourse

In the digital age, marketing has changed dramatically. In fact, it just got a lot easier – and it might not be a good thing for businesses. Marketers today have more opportunities than ever to get it right, but also more ways to mess up their campaigns. With so many new channels and tools available, […]

Marketing strategy

7 tips to refine your influencer marketing strategy

Influencer marketing is rapidly taking center stage in the digital marketing hemisphere. Augmented by extended periods of stay-at-home, consumers have been seen consuming more online video content with topics ranging from personal care to DIYs. The bond of trust and authenticity that creators bring to the table has made influencer marketing a top priority for […]

Marketing strategy

5 reasons why podcasting should be included in your content marketing strategy

As the popularity of podcasts increases, more and more companies are seeing the benefits of starting their show. As a result, marketers, especially brand and content marketers, pay attention to it. This article will take a look at why podcasting should be part of your content marketing strategy. It increases the reach of your audience. […]

Marketing strategy

Building a Successful Influencer Marketing Strategy

Social media influencers are a relatively new phenomenon in recent years. From their early days trying to learn more about photo editing tutorials for beginners, to finally having millions of followers, these influencers have come a long way. They are real celebrities today and are often as well known as actors, athletes and musicians. And […]

Marketing strategy

Case Study – Marketing 360® Multi-Channel Marketing Strategy Boosts Sign Company Website Traffic by 65%

FORT COLLINS, Colo., Dec. 9, 2021 / PRNewswire / – Small businesses these days know they need a website and online presence to secure new customers. After all, a website is where consumers go to learn more about the business and decide if that business is the right choice for them. Having a website is […]

Marketing strategy

Case Study – Marketing 360®’s Multi-Channel Marketing Strategy Boosts Sign Company Website Traffic by 65%

FORT COLLINS, Colorado., December 9, 2021 / PRNewswire / – Small businesses these days know they need a website and online presence to secure new customers. After all, a website is where consumers go to learn more about the business and decide if that business is the right choice for them. Having a website is […]

Marketing strategy

10 Stats to Consider When Developing a B2B Content Marketing Strategy

Are you planning a B2B content marketing strategy for the next year? Laying the groundwork for a content creation plan? Looking to revamp your existing B2B content marketing program? If you answered yes to any of the questions above, we’ve put together 10 stats to help guide your strategy. We’ll take a look. Content drives […]

Marketing strategy

Developing a Global Marketing Strategy: 8 Insider Tips for the Emerging International Brand

Source: thebalancesmb.com The scales have shifted to broader horizons in today’s ultra-globalized market. Brands that are content to stay small may focus on one region or country, but anyone hoping to increase their impact must cross borders in their marketing efforts. If your business is starting to overstep the boundaries of a state or country, […]

Marketing strategy

How to Execute an Amplified Marketing Strategy – TechCrunch

Lindsay Tjepkema Donor Lindsay Tjepkema is the CEO of Casted. Content Marketers Today face a constant struggle between keeping up with the volume of content they are supposed to produce and being creative to produce rich, quality work that has a profound impact on their audience. Content marketing is recognized as a powerful tool, driving […]

Marketing strategy

Email Marketing Strategy Pointers

Friday, November 26, 2021 It’s important to remember that just because you’ve created a useful blog post or blog post, or hosted a timely webinar, there’s no guarantee that someone will actually read about it. The idea of ​​“if you build it, they will come” isn’t necessarily true when it comes to your marketing efforts. […]

Marketing goals

How to set long-term marketing goals for B2B organizations

Marketing is complicated. As the New Year approaches, planning your budget and marketing activities is a top priority for marketers and B2B executives. When you look at your long term marketing strategies and long-term marketing goals for the coming year, there are likely many questions your organization will seek to answer. Should you invest your […]

Marketing channel

Brands test OnlyFans as a marketing channel

Only fans, the London-based content subscription platform where creators can make money from ‘fans’ is ditching its ‘after dark’ association and increasingly attracting brands that are attracted by the site’s opportunity to reach a wide range of target consumer demographics. Known primarily for its association with adult video stars and sex workers such as escorts […]

Marketing strategy

The role of social media in your content marketing strategy

It has been said that no content marketing strategy is complete without social media, but for entrepreneurs new to marketing, social media can be overwhelming. It’s easy to spend hours networking on social media sites with less than exciting results. However, there is a real power in social media to market your content and your […]

Marketing strategy

Here’s why you need a good digital marketing strategy

With today’s technological advancements, a solid online marketing strategy will help you boost your business, attract more customers, and retain old ones. A digital marketing strategy describes how your business will achieve its marketing goals through online platforms like social media. Strategic plans will summarize the online channels and digital marketing tactics that can be […]

Marketing strategy

How to Use an Agile Marketing Strategy to Improve Your Campaigns

You’ve probably wondered how to deliver the most value to your customers. Adopting an Agile marketing strategy may be the answer. Brands need to adapt to today’s digital landscape to create value, deliver the best possible customer experience, and create effective marketing campaigns. It is no longer enough to browse through your database and market […]

Marketing strategy

How to switch to a first party data marketing strategy

Most marketers are well aware of the increasing privacy regulations regarding their data collection activities. These laws, such as GDPR and CCPA, are designed to protect consumer privacy. But they’re also pushing marketing teams away from third-party data-centric strategies. “The heart of the change is really moving from targeting consumers using third-party data to really […]

Marketing strategy

How to create a meaningful marketing strategy

Opinions expressed by Contractor the contributors are theirs. Most people don’t even know Red Bull is based in Austria. The energy drink company does such a remarkable job of marketing across the world by hosting extreme sports events, packaging and a global attitude that consumers think this is a local product that matches their interests […]

Marketing strategy

Inside Nutrishop’s marketing strategy

Courtesy Nutrishop At nutritional supplement retailer Nutrishop, the focus is on growth as the pandemic upends the way consumers think about health and nutrition. I recently asked Nutrishop CEO Bryon McLendon to tell us how he and his team are meeting these challenges. Paul Talbot: What are the key elements of your marketing strategy? Bryon […]

Marketing strategy

How To Adapt Your Digital Marketing Strategy To Attract Gen Z Consumers | Emerging Communications | Open mic

Chinese Gen Z is currently a dominant force in the consumer market. According to new research, they account for 13% of total housing expenditure in China, compared to just 3% in the UK and 4% in the US. To capitalize on the Chinese Gen Z shopping boom, we’ve developed a series of must-have guides for […]

Marketing strategy

How is the marketing strategy of D2C brands different from traditional brands?

Direct to consumer (D2C) interact directly with consumers without having to go through intermediaries, sellers, wholesalers, etc. They rely on digital platforms to interact with consumers and as a result, this allows them to reach the consumer faster. It also helps to better understand consumer needs at the micro level due to the direct interactions […]

Marketing strategy

How to Build a Successful Video Marketing Strategy and Plan

Why is video marketing so popular? Everyone from 10 year olds to seniors wants to make a video. And, indeed, every business is actively considering or working on video content these days. But how can you create an effective video marketing plan in 2021 that works for you? Currently, over 71% of B2B marketers use […]

Marketing research

How To Research Competitive Content Marketing For Healthcare Technology Companies

The healthcare technology space is growing rapidly and is ultra competitive. From medical technology and medical equipment technology to information technology, applications are radically changing the way consumers view their health and the way practitioners approach the delivery of care. With healthcare’s trend towards a consumer-driven market, successful healthcare systems have the right technology in […]

Marketing goals

3 worthy, measurable, growth-oriented content marketing goals

Here’s a big question that may or may not make you uncomfortable: Are you hitting your content marketing goals? If you grudgingly whispered “no” and felt uncomfortable, that’s okay. We can solve this problem. You are not alone either. 57% traders not measure the return on investment of content marketing, according to the most recent […]

Marketing research

3 content marketing research tactics to increase your audience’s understanding

Every marketer understands the importance of knowing your audience, and there are great marketing analytics tools that can give you in-depth, strategic insight into how your content marketing is performing on your brand’s digital channels. But in addition to your reporting technology, it’s just as important for marketers to back up their data-driven insights with […]

Marketing goals

Use data to define your 2019 marketing goals

Have you written your marketing strategy for 2019? “Marketers who document strategy are 538% more likely report success than those who do not ” (Enterprise2Community, 2018). It’s enormous ! And luckily, we have a great resource for writing a successful strategy. Data! It’s time to put the data you’ve collected all year to work for […]

Marketing goals

Hit the bull’s eye: How to set and achieve small business marketing goals

The success of your small business is highly dependent on the effectiveness of your marketing. Marketing to the wrong audience, for example, can be just as deadly to a growing business as making no effort to market your business. And while creating a marketing plan can seem like a pretty daunting process, it doesn’t have […]

Marketing goals

The difference between strategic and tactical content marketing goals

Before you start a content marketing campaign, you need to set some goals. There are two types of objectives: strategic and tactical. The strategic goals will go directly to your goal: the why. In theory, the strategic objectives should be relatively simple. You wouldn’t create a campaign if you didn’t have a strategic goal, would […]