When was the last time a company fully catered to your wants and needs as a customer? For me, it was around the holidays, when I was looking for the perfect gift to give to a friend who is a huge fan of “The Legend of Zelda” video game series. My online search for the […]
While non-US markets present significant revenue opportunities, e-commerce and trade regulations have led to more brands expanding their businesses to an increasing number of countries. A thriving global marketing strategy gives your team the playbook they need to generate more traffic, leads, and sales, wherever they are in the world. Whether your organization has a […]
The future of marketing is digital. We are in a time where we can live our “second life” entirely online. Technology continues to enable a powerful digital future. From digital currencies to the virtual metaverse, the online sphere is constantly evolving. From virtual reality to the rise of cryptocurrency, the demand for technological change is […]
Getting customers in first means attracting and keeping their attention. As consumers turn more to e-commerce, the challenges for digital marketers have grown, but so have the opportunities. Marketing to a target audience is more complex today, but the evolution of technology has opened many doors for effectively reaching consumers through multi-channel marketing, says Christena […]
Stacked blocks representing the concept of growth Getty You may have heard of growth marketing and become curious about how it works. Maybe you’ve gotten the gist of it and committed to putting a strategy into practice this year. Figuring out what to include in your plan is one of the hardest parts of moving […]
From larger packaging at the retail level to an omnichannel experience for shoppers, here are some marketing trends and strategies for this year. While everyone is hoping that 2022 will see us overcome COVID and the widespread disruption it has caused, it will continue to have a major impact in some parts of the world. […]
Free business Wi-Fi is an advantage for your customers. This reliable connection may even get them through the door. Additionally, modern Wi-Fi networks record customer behavior data that can help you create a unique customer experience. This data can also be a valuable resource for your company’s marketing strategy. Here are some of the ways […]
The business model of this sector has also been impacted. Today, the digital-first approach offers brands a highly measurable “self-service” environment where data is so granular that brands no longer need to work with broad brushstrokes when it comes to is to target new and existing customers. In this sense, the traditional media operate from […]
In a world defined by inconsistency and uncertainty, customer service remains a constant certainty. Wynand Smit, CEO of Inovo The Salesforce State of the Connected Customer report asked 12,000 customers around the world what exactly their expectations were, and South Africans answered: customer service. Now, it’s not just about delivering a package on time or […]
The major players in the marketing research and analysis services market are Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc, Information Resources, Inc. (IRI), Mintel and Market Xcel Data Matrix Private Limited. New York, December 31, 2021 (GLOBE NEWSWIRE) – Reportlinker.com announces the publication of the report “Marketing Research And Analysis Services Global Market […]
The major players in the market research and analytics services market are Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc, Information Resources, Inc. (IRI), Mintel and Market Xcel Data Matrix Private Limited. New York, Dec. 31 2021 (GLOBE NEWSWIRE) — Reportlinker.com Announces Release of “Marketing Research And Analysis Services Global Market Report 2022” – […]
The award recognizes Consum’s exceptional work in harnessing AI to deliver contextually relevant customer experiences across touchpoints. Algonomy, the leader in Algorithmic Customer Engagement (ACE) solutions, announced that Consum Cooperativa Valenciana won the Ultimate Marketing Strategy Award category at the Algonomy Customer Awards event held on October 13, 2021. Consum was selected as one of […]
The ACE Awards recognize retailers and brands setting new benchmarks in using AI and algorithmic decision-making to create unique and winning customer experiences and business outcomes. The evaluation criteria awarded ACE Award participants a score on six dimensions of personalization success: strength of vision, degree of innovation, level of adoption, speed to market, business results […]
Today, mobile is everything! Because everyone is addicted to their phones, mobile marketing is a better and easier way to communicate with customers and promote your products. Companies must adapt their marketing strategies to keep up with technological advances. And that means using mobile apps as marketing channels. As technology becomes more fragmented, so does […]
“Multichannel”, “multichannel”, “integrated” and “holistic” are just a few of the terms used by marketers to describe campaigns that take place across multiple channels and platforms. However, when it comes to articulating what is meant by ‘cross-channel digital marketing strategy’, the explanations are decidedly unclear, often using grandiose statements such as’ creating a seamless and […]
When marketers implement new personalization and DX technologies into their stacks, they expect better visibility into customer engagement, as well as measurable results. “More and more, we’re seeing marketers who have weekly, monthly, or quarterly goals, and those can be conversion goals, increase goals, or in some cases revenue goals, where they really want to […]
With today’s technological advancements, a solid online marketing strategy will help you boost your business, attract more customers, and retain old ones. A digital marketing strategy describes how your business will achieve its marketing goals through online platforms like social media. Strategic plans will summarize the online channels and digital marketing tactics that can be […]
One of the most fundamental elements of a successful marketing strategy is reaching your target audience – and it gets even harder when you have a niche offering. The Chartered Institute of Marketing (CIM) defines a niche B2B market as “a clearly defined segment of the market. It is about satisfying a specific customer need […]
You’ve probably wondered how to deliver the most value to your customers. Adopting an Agile marketing strategy may be the answer. Brands need to adapt to today’s digital landscape to create value, deliver the best possible customer experience, and create effective marketing campaigns. It is no longer enough to browse through your database and market […]
Marketing such sites is a delicate balance of collaboration, largely predetermined by contracts. Many shop-in-shops are simple real estate transactions in which a brand rents space from the larger store and is able to operate and brand it as they wish. But some transactions go further and include revenue-sharing agreements, such as the smaller store […]
A few years ago I came across an article written by Greg Asman titled “Data is a fuel, not a strategy”. In the article, Asman compared Big Data to Big Oil and claimed that what the two industries have in common is that they are all about producing fuel that enables the production of an […]
As businesses strive to be competitive and profitable, they must foster positive relationships between their brands and their customers to achieve these goals. Relationship Marketing is a strategy to target a market, keep products or services relevant, and make customers happy. It focuses on long-term customer loyalty and engagement and affects long-term product sales and […]
Melanie Vala, Chief Commercial Officer of Splitit, explains why the retail marketing effort should focus on growth and competition, influx of online shoppers, sustainability, AI and payment methods. Online retail is experiencing rapid growth and evolution, greatly accelerated by the impact of the pandemic. In fact, e-commerce revenue is expected to reach a staggering $5 […]
DUBLIN, July 21, 2021 / PRNewswire / – The “Global Marketing Research and Analysis Services Market Report 2021: Impact and Recovery of COVID-19 to 2030” the report was added to ResearchAndMarkets.com offer. The global market for marketing research and analysis services market is expected to grow by $ 65.08 billion in 2020 at $ 68.73 […]
Direct to consumer (D2C) interact directly with consumers without having to go through intermediaries, sellers, wholesalers, etc. They rely on digital platforms to interact with consumers and as a result, this allows them to reach the consumer faster. It also helps to better understand consumer needs at the micro level due to the direct interactions […]
DUBLIN, July 06, 2021– (COMMERCIAL THREAD)–The “Global Marketing Research and Analysis Services Market Report 2021: Impact and Recovery of COVID-19 to 2030” the report was added to ResearchAndMarkets.com offer. The major players in the marketing research and analysis services market are Nielsen, Kantar, Ipsos, GfK, Westat Inc., Gartner, Intage Inc, Information Resources, Inc. (IRI), Mintel […]
Email signatures are one of the most overlooked aspects of a well-balanced marketing strategy. It’s a way to quickly communicate your branding concept, and your prospects and contacts will have a better understanding of your business. It’s part of the brand experience and allows your contacts to connect more with your business. If you haven’t […]
Gray has been helping clients speak the language of culture for decades. Cultural knowledge layered with behavior has generated famous ideas for our customers, solved business challenges, and changed the perception of brands and categories. A rapid shift in consumer and physician behavior, particularly over the past year, has dramatically increased the need to consider […]
Buyer behavior and the economy are changing at an unprecedented rate. We have seen drastic changes in consumer buying behavior, as well as disruptions in manufacturing, logistics and other areas. That’s why it’s important for digital businesses to pivot quickly. Now more than ever, you need to reach customers in the most cost-effective way possible […]
Here’s a big question that may or may not make you uncomfortable: Are you hitting your content marketing goals? If you grudgingly whispered “no” and felt uncomfortable, that’s okay. We can solve this problem. You are not alone either. 57% traders not measure the return on investment of content marketing, according to the most recent […]