FORT COLLINS, Colo., March 15, 2022 /PRNewswire/ — Content marketing is a key part of any small business marketing strategy. When consumers search for a product or service, they almost always turn to search engines first. The right content marketing strategy can help businesses gain visibility in these searches and build brand trust and authority. […]
ThinkNow is excited to offer its services on the GSA Contact Vehicle, which simplifies acquisition for our federal agency clients, said Deb Zimmerman, Director of Client Services, Government. BURBANK, CA (PRWEB) February 14, 2022 ThinkNow, a technology-focused consumer research company, today announces its acceptance into the General Services Administration (GSA) Multiple Award Schedule (MSA) […]
Free business Wi-Fi is an advantage for your customers. This reliable connection may even get them through the door. Additionally, modern Wi-Fi networks record customer behavior data that can help you create a unique customer experience. This data can also be a valuable resource for your company’s marketing strategy. Here are some of the ways […]
“There are approximately three and a half billion Google searches performed every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to a Moz study, 84% of people use Google at least three times a day, and about half of all product searches begin with Google. The way […]
Nashville, Tennessee-based digital marketing agency Champion Brand Consulting provides up-to-date content marketing services for businesses in Nashville, Knoxville, Chattanooga, and Clearwater, Florida. Chattanooga, United States – January 3, 2022 – Nashville, TN-based marketing agency Champion Brand Consulting has launched updated content marketing services to make it easier for businesses to increase online visibility, build brand […]
Influencer marketing is rapidly taking center stage in the digital marketing hemisphere. Augmented by extended periods of stay-at-home, consumers have been seen consuming more online video content with topics ranging from personal care to DIYs. The bond of trust and authenticity that creators bring to the table has made influencer marketing a top priority for […]
Hello, welcome to another Your Digital Marketing Journey blog this season. I’m talking about the mistakes I made as a starting entrepreneur and we’re down to five. I’m going to start this blog with the quote you may have heard, which is “Marketing is a marathon, not a sprint”. I think that quote really makes […]
Lisa Wells is an online marketing and e-commerce veteran with over 20 years of experience in public relations, marketing communications, and web product management. She founded Naturally Able, Inc., a consumer support organization and medical device marketing consultancy that advises healthcare providers on the best ways to connect with customers with disabilities. HomeCare spoke with […]
Source: thebalancesmb.com The scales have shifted to broader horizons in today’s ultra-globalized market. Brands that are content to stay small may focus on one region or country, but anyone hoping to increase their impact must cross borders in their marketing efforts. If your business is starting to overstep the boundaries of a state or country, […]
Marketing is complicated. As the New Year approaches, planning your budget and marketing activities is a top priority for marketers and B2B executives. When you look at your long term marketing strategies and long-term marketing goals for the coming year, there are likely many questions your organization will seek to answer. Should you invest your […]
LIVONIA, Michigan – (COMMERCIAL THREAD) – Escalent is honored to announce the recognition of one of its financial services research teams as the winner of the 2021 Quirk Groundbreaking Research Project Award. Quirk’s recognized the team for their innovation, going beyond best practices to ensure research could influence long-term and broader business goals. The winning […]
One of the most fundamental elements of a successful marketing strategy is reaching your target audience – and it gets even harder when you have a niche offering. The Chartered Institute of Marketing (CIM) defines a niche B2B market as “a clearly defined segment of the market. It is about satisfying a specific customer need […]
You’ve probably wondered how to deliver the most value to your customers. Adopting an Agile marketing strategy may be the answer. Brands need to adapt to today’s digital landscape to create value, deliver the best possible customer experience, and create effective marketing campaigns. It is no longer enough to browse through your database and market […]
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Balmain presented its Spring / Summer 2022 collection at Paris Fashion Week on Wednesday, marking its first in-person fashion show since the start of the pandemic as well as the 10th anniversary of the brand’s creative director Olivier Rousteing. But this season, a return to the podiums was not enough. The fashion show – which […]
But to take advantage of this drastic shift, brands need to embrace a new entertainment mindset and move from thinking like marketers to thinking like movie moguls. Here are (00) 7 lessons for brands who want to explore this brave new world. Think of entertainment as a product category, not a marketing channel Entertainment properties […]
Nowadays, it is easy to keep in touch with each other. There is not one but several ways you can contact someone if you want to contact them – call, message, mail or maybe a DM through Instagram. Since there are so many ways to connect personally with someone, it has become easier for marketers […]
Recently, we shared 4 Tips for Auditing a B2B Marketing Strategy to provide guidance for marketers looking to assess the strategic direction of their marketing plan. In this article, we dig a little deeper to decide what to cut and what to keep in a marketing strategy as part of the evaluation. When determining what […]
While there may be many consumer opportunities that are important and seemingly appealing, narrowing down the opportunity where your brand can win is essential. By Bharat Sastry The e-commerce industry has seen significant traction over time and covid has been a great catalyst. It is essential for e-commerce marketers, whether in marketplaces, subscription sites or […]
As businesses strive to be competitive and profitable, they must foster positive relationships between their brands and their customers to achieve these goals. Relationship Marketing is a strategy to target a market, keep products or services relevant, and make customers happy. It focuses on long-term customer loyalty and engagement and affects long-term product sales and […]
Family systems examine how well-functioning families respond to stress and how families thrive as they achieve greater flexibility and cohesion. He studies how families function well when operating in the sweet spots found between chaos and rigidity and suffocation versus disengagement. The dominant logic of service explains how resources are created, shared and integrated within […]
With marketers under extreme pressure to meet revenue goals, top-of-funnel marketing efforts have taken a back seat. Yet the need to build brand awareness has never been greater for brands, as consumers have greater access and choice and less exposure to logos on shelves and window displays. Nielsen’s latest report makes the case for adopting […]
When it comes to working with influencers, Visible seeks long-term partnerships. The brand, a Verizon digital-only carrier, believes that fostering an ongoing relationship with influencers will allow those influencers’ audiences to learn about and connect with the brand more than one-time posts. “We do a lot of social listening and try to be as thoughtful […]
Gray has been helping clients speak the language of culture for decades. Cultural knowledge layered with behavior has generated famous ideas for our customers, solved business challenges, and changed the perception of brands and categories. A rapid shift in consumer and physician behavior, particularly over the past year, has dramatically increased the need to consider […]
Just when you think you’ve got your SEO strategy under control, Google comes up with a new update to mess things up again. Enter SEO hygiene. Taking proactive steps to keep your site clean and in good working order can help combat external factors, supporting your long-term goals for your site and your marketing strategy. […]
March 16, 2021 at 8:38 a.m. The overwhelming majority of marketers place at least some importance on voice assistants as a channel to reach customers today and more take it very seriously than in the past. In 2019, 91.5% of marketers said voice assistants were at least fairly important and that figure was 91.8% for […]
Here’s a big question that may or may not make you uncomfortable: Are you hitting your content marketing goals? If you grudgingly whispered “no” and felt uncomfortable, that’s okay. We can solve this problem. You are not alone either. 57% traders not measure the return on investment of content marketing, according to the most recent […]
Have you written your marketing strategy for 2019? “Marketers who document strategy are 538% more likely report success than those who do not ” (Enterprise2Community, 2018). It’s enormous ! And luckily, we have a great resource for writing a successful strategy. Data! It’s time to put the data you’ve collected all year to work for […]
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Alice found herself in a strange and wonderful land where she met the Cheshire Cat. She asked for her way and learned a valuable lesson: It doesn’t matter which way she takes if she doesn’t know where she is going. It is the same in marketing. Success rarely follows “spontaneity”. Instead, a plan is the […]