Marketing strategy

Marketing 360® Content Marketing Strategy Driving Local Medical Spa Success

FORT COLLINS, Colo., March 10, 2022 /PRNewswire/ — Organic ranking on search engines, like Google and Bing, is extremely important for any small business. This gives businesses access to high-quality leads who are actively looking for exactly what they have to offer. In this case studyMarketing 360® analyzes how a local medical spa generated organic […]

Marketing strategy

5 Ways to Build a Powerful Overall Marketing Strategy

While non-US markets present significant revenue opportunities, e-commerce and trade regulations have led to more brands expanding their businesses to an increasing number of countries. A thriving global marketing strategy gives your team the playbook they need to generate more traffic, leads, and sales, wherever they are in the world. Whether your organization has a […]

Marketing strategy

Marketing 360® multi-channel marketing strategy wins for e-commerce lighting company

FORT COLLINS, Colo., February 24, 2022 /PRNewswire/ — One of the best things about digital marketing is the data behind it. Businesses can use this data to do more of what works and less of what doesn’t. Traditional forms of marketing, like direct mail, come with little data, so it’s hard to know if it’s […]

Marketing strategy

Definition of objectives, evaluation of your marketing strategy and re-evaluation of your newsletter

Each week, we bring you a curated list of must-have articles aimed at helping you grow your investment advisory practice. Industry veteran Kristan Wojnar uses his extensive experience to select these items after conducting extensive research. If you’re looking for the right advice to grow your practice, follow our practice management channel. Metrics are important […]

Marketing strategy

Why Your Growth Marketing Strategy Should Include These 4 Things

Stacked blocks representing the concept of growth Getty You may have heard of growth marketing and become curious about how it works. Maybe you’ve gotten the gist of it and committed to putting a strategy into practice this year. Figuring out what to include in your plan is one of the hardest parts of moving […]

Marketing strategy

4 tips to improve your marketing strategy in 2022

A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to the user experience on your website. Unfortunately, many small and medium-sized businesses approach marketing projects from a tactical perspective, taking a reactive rather than proactive approach and tackling projects as they arise. As […]

Marketing channel

Amazon is missing out on a billion-dollar marketing channel: Plans

In just a few years, Amazon has created a booming advertising business that has opened doors for other retailers, like Walmart and Target, and put online advertising on the map. According to eMarketer, now one in eight dollars spent on digital advertising is spent on advertising on e-commerce properties. point of purchase and more. But […]

Marketing strategy

Supporting content marketing strategy with offline media, only way to stand out: Asif Upadhye from SPRD

A digitally-driven media landscape has paved the way for brands to create and distribute content across a multitude of platforms in the format of their choice. But the potential benefits of the combination of offline efforts and online strategy remain largely untapped. Asif Upadhye, director of SPRD (the public relations, digital and communications consultancy), told […]

Marketing strategy

Why Every Retailer Should Have an After-Party Marketing Strategy

The holiday season is over, but this year shoppers are yet to put their wallets away. Software Advice surveyed more than 1,400 consumers on their purchasing behavior before the 2021 holidays as well as their plans for the start of 2022. We found that 32% of consumers plan to shop during the week after Christmas, […]

Marketing strategy

Building a Successful Influencer Marketing Strategy

Social media influencers are a relatively new phenomenon in recent years. From their early days trying to learn more about photo editing tutorials for beginners, to finally having millions of followers, these influencers have come a long way. They are real celebrities today and are often as well known as actors, athletes and musicians. And […]

Marketing strategy

Developing a Global Marketing Strategy: 8 Insider Tips for the Emerging International Brand

Source: thebalancesmb.com The scales have shifted to broader horizons in today’s ultra-globalized market. Brands that are content to stay small may focus on one region or country, but anyone hoping to increase their impact must cross borders in their marketing efforts. If your business is starting to overstep the boundaries of a state or country, […]

Marketing strategy

4 Most Important Tactics When Building Your Facebook Marketing Strategy [Infographic]

TikTok is the most popular social media platform around, while Instagram is the most engaging. But what about Facebook – still the biggest social network in 2021? Truth be told, despite TikTok’s brilliant aura and Instagram’s many popular features, like stories or reels, Facebook remains a powerful platform for marketing efforts. After all, it’s the […]

Marketing strategy

The fundamentals of a cross-channel digital marketing strategy

“Multichannel”, “multichannel”, “integrated” and “holistic” are just a few of the terms used by marketers to describe campaigns that take place across multiple channels and platforms. However, when it comes to articulating what is meant by ‘cross-channel digital marketing strategy’, the explanations are decidedly unclear, often using grandiose statements such as’ creating a seamless and […]

Marketing strategy

5 steps to plan your marketing strategy for 2022

You might be asking yourself, “Why do I need a marketing plan?” It’s the glue that binds your marketing efforts together, ensuring the right business happens at the right time, to the right audience, through the right channels. These five steps will help you create a marketing plan for your travel business (trust us, it’s […]

Marketing goals

How to set long-term marketing goals for B2B organizations

Marketing is complicated. As the New Year approaches, planning your budget and marketing activities is a top priority for marketers and B2B executives. When you look at your long term marketing strategies and long-term marketing goals for the coming year, there are likely many questions your organization will seek to answer. Should you invest your […]

Marketing strategy

Email Marketing Strategy Pointers

Friday, November 26, 2021 It’s important to remember that just because you’ve created a useful blog post or blog post, or hosted a timely webinar, there’s no guarantee that someone will actually read about it. The idea of ​​“if you build it, they will come” isn’t necessarily true when it comes to your marketing efforts. […]

Marketing channel

Brands test OnlyFans as a marketing channel

Only fans, the London-based content subscription platform where creators can make money from ‘fans’ is ditching its ‘after dark’ association and increasingly attracting brands that are attracted by the site’s opportunity to reach a wide range of target consumer demographics. Known primarily for its association with adult video stars and sex workers such as escorts […]

Marketing strategy

The role of social media in your content marketing strategy

It has been said that no content marketing strategy is complete without social media, but for entrepreneurs new to marketing, social media can be overwhelming. It’s easy to spend hours networking on social media sites with less than exciting results. However, there is a real power in social media to market your content and your […]

Marketing strategy

Black Friday Email Marketing Strategy: The Retail Perspective

Some people call the holidays “the most wonderful time of the year”. But let’s be honest, if you’re an email marketer working for a retail brand, this is also the craziest and busiest time of the year. You might feel like the whole organization is counting on you to get it right. Messaging strategy boosts […]

Marketing strategy

Navigating the Right Niche Marketing Strategy

One of the most fundamental elements of a successful marketing strategy is reaching your target audience – and it gets even harder when you have a niche offering. The Chartered Institute of Marketing (CIM) defines a niche B2B market as “a clearly defined segment of the market. It is about satisfying a specific customer need […]

Marketing goals

What are the key social media metrics to achieve your marketing goals

Social media metrics provide strategic insight to assess the effectiveness of social media marketing efforts and allow for course correction in real time By Khushboo Solanki Sharma Social media has become a powerful way for brands to boost their presence, engage with customers, and create a transparent recall across various platforms. Social media metrics provide […]

Marketing strategy

Candy Corn’s Marketing Strategy, Explained

Last year, candy brands like Reese’s and Sour Patch Kids focused on meeting stuff or caterers where they were… ie at home. In case you forgot how dystopian Halloween 2020 was, let us remind you that Reese deployed a robot door to roll and distribute candy to kids, while Sour Patch Kids coined the term […]

Marketing strategy

Rethinking Omnichannel Marketing Strategy in 2021

Nowadays, it is easy to keep in touch with each other. There is not one but several ways you can contact someone if you want to contact them – call, message, mail or maybe a DM through Instagram. Since there are so many ways to connect personally with someone, it has become easier for marketers […]

Marketing strategy

Marketing strategy behind Target, Ulta shop-in-shops

Marketing such sites is a delicate balance of collaboration, largely predetermined by contracts. Many shop-in-shops are simple real estate transactions in which a brand rents space from the larger store and is able to operate and brand it as they wish. But some transactions go further and include revenue-sharing agreements, such as the smaller store […]

Marketing strategy

4 smart ways to boost your marketing strategy

Looking for a way to boost your marketing strategy and increase your sales? If you’re like most of us, the answer is yes! Business leaders and marketing teams around the world are competing to reach their target audience and promote their products. The thing is, there are many strategies to choose from, so it’s often […]

Marketing strategy

What to cut and what to keep in your marketing strategy

Recently, we shared 4 Tips for Auditing a B2B Marketing Strategy to provide guidance for marketers looking to assess the strategic direction of their marketing plan. In this article, we dig a little deeper to decide what to cut and what to keep in a marketing strategy as part of the evaluation. When determining what […]

Marketing strategy

Data-Driven Marketing: Strategy and Metrics

Marketers have been in back-to-back crisis meetings over the past few years. Worn solutions hit a dead end — a long time ago. Consumption patterns are erratic and brand loyalty is fluid like never before. For these and other problems plaguing the marketing department, experts advocate a solution: data-driven marketing. What is Data Driven Marketing? […]

Marketing strategy

3 Tips to Optimize Your Ecommerce Marketing Strategy

Opinions expressed by Contractor the contributors are theirs. E-commerce has grown steadily over the past few years, gradually replacing traditional retail and becoming the default way for most people (especially younger generations) to purchase items. That’s until the end of 2019, when lockdowns across the world forced most people indoors and made physical retail a […]

Marketing strategy

Top 5 Retail Macro Trends A Marketing Strategy Must Address | Marketing initiatives

Melanie Vala, Chief Commercial Officer of Splitit, explains why the retail marketing effort should focus on growth and competition, influx of online shoppers, sustainability, AI and payment methods. Online retail is experiencing rapid growth and evolution, greatly accelerated by the impact of the pandemic. In fact, e-commerce revenue is expected to reach a staggering $5 […]

Marketing goals

How KPIs Can Make or Break Your Marketing Goals

Entrepreneurs running businesses have to wear many hats. They face competing demands and also manage the necessary operations. In such a situation, it is imperative to put in place optimal strategies for each functional area that encourage business growth and profitability. One of the major key areas is the marketing function as it helps to […]

Marketing strategy

Long-term growth requires a balanced marketing strategy

With marketers under extreme pressure to meet revenue goals, top-of-funnel marketing efforts have taken a back seat. Yet the need to build brand awareness has never been greater for brands, as consumers have greater access and choice and less exposure to logos on shelves and window displays. Nielsen’s latest report makes the case for adopting […]

Marketing research

Why market research and market research are very different disciplines – and how to best use them

Market research and market research are not the same, but many marketers use the terms interchangeably. The two are important parts of marketing efforts and seem similar, but they are inherently different. The distinction between these types of research is when each one occurs. Business owners and marketers conduct market research during the early stages […]

Marketing goals

Use data to define your 2019 marketing goals

Have you written your marketing strategy for 2019? “Marketers who document strategy are 538% more likely report success than those who do not ” (Enterprise2Community, 2018). It’s enormous ! And luckily, we have a great resource for writing a successful strategy. Data! It’s time to put the data you’ve collected all year to work for […]

Marketing goals

Are you struggling with your marketing goals? Use OKRs to boost your efficiency

Alice found herself in a strange and wonderful land where she met the Cheshire Cat. She asked for her way and learned a valuable lesson: It doesn’t matter which way she takes if she doesn’t know where she is going. It is the same in marketing. Success rarely follows “spontaneity”. Instead, a plan is the […]

Marketing goals

Hit the bull’s eye: How to set and achieve small business marketing goals

The success of your small business is highly dependent on the effectiveness of your marketing. Marketing to the wrong audience, for example, can be just as deadly to a growing business as making no effort to market your business. And while creating a marketing plan can seem like a pretty daunting process, it doesn’t have […]

Marketing goals

The difference between strategic and tactical content marketing goals

Before you start a content marketing campaign, you need to set some goals. There are two types of objectives: strategic and tactical. The strategic goals will go directly to your goal: the why. In theory, the strategic objectives should be relatively simple. You wouldn’t create a campaign if you didn’t have a strategic goal, would […]