When was the last time a company fully catered to your wants and needs as a customer? For me, it was around the holidays, when I was looking for the perfect gift to give to a friend who is a huge fan of “The Legend of Zelda” video game series. My online search for the […]
Opinions expressed by Contractor the contributors are theirs. According to research by Stackla, 90% of customers place great importance on authenticity when selecting businesses they like and support. But what exactly is authenticity? How can we show our customers that we are human and reliable and not just a brand with an agenda? Here are […]
Augmented Reality is now an essential tool for marketers. Businesses can use it to drive sales, increase engagement, and maximize budgets—all without breaking a sweat. Moreover, it is now an established tool that marketers and advertisers can use in their advertising campaigns. The power of this technology has been proven time and time again as […]
Stacked blocks representing the concept of growth Getty You may have heard of growth marketing and become curious about how it works. Maybe you’ve gotten the gist of it and committed to putting a strategy into practice this year. Figuring out what to include in your plan is one of the hardest parts of moving […]
From larger packaging at the retail level to an omnichannel experience for shoppers, here are some marketing trends and strategies for this year. While everyone is hoping that 2022 will see us overcome COVID and the widespread disruption it has caused, it will continue to have a major impact in some parts of the world. […]
by manasa.g January 31, 2022 To learn how augmented reality/virtual reality helps marketing strategies, read these 10 unique uses AR (Augmented Reality) is a combination of real and virtual worlds, real-time interaction, and precise 3D recording of real and virtual objects that provides an interactive experience of a real environment in which people can experience […]
If you are a business owner, investing in good marketing strategies is crucial as it helps strengthen your position in the market and gives you a competitive advantage. You need to stand out from the crowd to grab the attention of your potential customers. This is especially true in the aggressive commercial real estate market; […]
A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to the user experience on your website. Unfortunately, many small and medium-sized businesses approach marketing projects from a tactical perspective, taking a reactive rather than proactive approach and tackling projects as they arise. As […]
There are rental agents who have 100 leads every week. And there are rental agents who receive 4 or 5 leads per week. One group of agents has a systematized and cohesive marketing strategy in place, and the other has not – and it doesn’t take a rocket scientist to figure out which is which. […]
Have you ever considered launching a TikTok marketing strategy? This might be the best time to do it because the website is now getting more visitors than Google! That’s right, this app that features funny dances and memes is now a great place to reach a target audience! As a result, more and more companies […]
With the calendar rolling, many people take a moment to re-examine their lives and make changes in the form of New Year’s resolutions. While some common resolutions involve personal health and well-being, they don’t have to be strictly personal. The new year can be an effective time to reevaluate what has worked and what hasn’t […]
After a long period of pandemic uncertainty, financial advisers are starting to develop their practices again. According to Broadridge’s annual Financial Advisor Marketing Benchmark Survey, advisor marketing budgets increased 24% in 2021. However, as budgets grow, the results are very inconsistent. What many advisors are discovering is that when it comes to marketing, spending without […]
Source: thebalancesmb.com The scales have shifted to broader horizons in today’s ultra-globalized market. Brands that are content to stay small may focus on one region or country, but anyone hoping to increase their impact must cross borders in their marketing efforts. If your business is starting to overstep the boundaries of a state or country, […]
Today, mobile is everything! Because everyone is addicted to their phones, mobile marketing is a better and easier way to communicate with customers and promote your products. Companies must adapt their marketing strategies to keep up with technological advances. And that means using mobile apps as marketing channels. As technology becomes more fragmented, so does […]
This article was sponsored by Paved. The opinions expressed in this article are those of the sponsor. Online advertising is one of the most popular and effective ways to increase brand awareness, traffic to your site, and overall revenue. However, despite the increase in popularity, the pool of potential customers online is starting to shrink. […]
FUGA’s Marketing Services (MS) team was designed to add value and solve the problems of our large number of clients by helping them connect their artists with audiences and create revenue and growth. Located within the broader MS team, the Marketing Strategy Team is primarily in contact with clients and is responsible for helping define […]
PHOTO: Shutterstock Marketing teams are under increasing pressure to stand out from their peers at a time when the proliferation of mainstream platforms complicates outreach efforts. With the pace of technology changing rapidly, many digital marketers advocate a more gradual and experimental approach. This is the view of Karen Naves, vice president of global demand […]
Marketing is complicated. As the New Year approaches, planning your budget and marketing activities is a top priority for marketers and B2B executives. When you look at your long term marketing strategies and long-term marketing goals for the coming year, there are likely many questions your organization will seek to answer. Should you invest your […]
Some people call the holidays “the most wonderful time of the year”. But let’s be honest, if you’re an email marketer working for a retail brand, this is also the craziest and busiest time of the year. You might feel like the whole organization is counting on you to get it right. Messaging strategy boosts […]
You’ve probably wondered how to deliver the most value to your customers. Adopting an Agile marketing strategy may be the answer. Brands need to adapt to today’s digital landscape to create value, deliver the best possible customer experience, and create effective marketing campaigns. It is no longer enough to browse through your database and market […]
Last year, candy brands like Reese’s and Sour Patch Kids focused on meeting stuff or caterers where they were… ie at home. In case you forgot how dystopian Halloween 2020 was, let us remind you that Reese deployed a robot door to roll and distribute candy to kids, while Sour Patch Kids coined the term […]
Most marketers are well aware of the increasing privacy regulations regarding their data collection activities. These laws, such as GDPR and CCPA, are designed to protect consumer privacy. But they’re also pushing marketing teams away from third-party data-centric strategies. “The heart of the change is really moving from targeting consumers using third-party data to really […]
60% of respondents are not fully convinced that their marketing strategy, technology and team structure effectively support their marketing goals. To survive and thrive in our ever-changing environment, B2B marketing organizations must move beyond marketing automation, ABM and ABX to the new, highest level of marketing maturity, Precision Demand, ”said Jeremy Bloom, CEO from Integrate. […]
Opinions expressed by Contractor the contributors are theirs. Most people don’t even know Red Bull is based in Austria. The energy drink company does such a remarkable job of marketing across the world by hosting extreme sports events, packaging and a global attitude that consumers think this is a local product that matches their interests […]
Enjoy the huge benefits of email marketing to grow your business and increase your sales with these 4 powerful ways to improve your mass email marketing strategy and drive more sales for your business. A valuable mass email marketing strategy can be one of the most effective ways to generate sales for your business. Whether […]
According to Nielsen India’s e-commerce consumer panel, there has been a rapid double increase in the average spending of online shoppers for various categories By Shreyansh Bhandari and Upesh Verma In this era of new normal where the traditional channels of all brands are challenged almost every day, most brands have quickly adapted and focused […]
Harness the power of your CRM, leverage existing inventory with new marketing materials and campaign strategies, and volunteer — here are the tactics that will help you hit your year-end goals and start 2022 off right. foot. Kick off fall with Marketing and Branding Month at Inman. We dig deeper into agent branding and spending […]
PHOTO: Tim Mossholder | unsplash Over the past decade, new, well-received strategies have revolutionized B2B marketing and sales. Technological innovations have largely contributed to this evolution. For example, marketing automation systems paved the way for inbound marketing strategies and the importance of content, thought leadership, social media, and more. Similarly, innovations in audience data (e.g., […]
Good marketers not only balance creative demands with budget limitations, but also determine strategies to appeal to their target audience. They keep themselves equipped with the right tools. And since videos are the best tool for engaging people, it makes sense to employ a fantastic video strategy to help tell your brand story and engage […]
Recently, we shared 4 Tips for Auditing a B2B Marketing Strategy to provide guidance for marketers looking to assess the strategic direction of their marketing plan. In this article, we dig a little deeper to decide what to cut and what to keep in a marketing strategy as part of the evaluation. When determining what […]
Marketers have been in back-to-back crisis meetings over the past few years. Worn solutions hit a dead end — a long time ago. Consumption patterns are erratic and brand loyalty is fluid like never before. For these and other problems plaguing the marketing department, experts advocate a solution: data-driven marketing. What is Data Driven Marketing? […]
A few years ago I came across an article written by Greg Asman titled “Data is a fuel, not a strategy”. In the article, Asman compared Big Data to Big Oil and claimed that what the two industries have in common is that they are all about producing fuel that enables the production of an […]
As businesses strive to be competitive and profitable, they must foster positive relationships between their brands and their customers to achieve these goals. Relationship Marketing is a strategy to target a market, keep products or services relevant, and make customers happy. It focuses on long-term customer loyalty and engagement and affects long-term product sales and […]
Melanie Vala, Chief Commercial Officer of Splitit, explains why the retail marketing effort should focus on growth and competition, influx of online shoppers, sustainability, AI and payment methods. Online retail is experiencing rapid growth and evolution, greatly accelerated by the impact of the pandemic. In fact, e-commerce revenue is expected to reach a staggering $5 […]
Direct to consumer (D2C) interact directly with consumers without having to go through intermediaries, sellers, wholesalers, etc. They rely on digital platforms to interact with consumers and as a result, this allows them to reach the consumer faster. It also helps to better understand consumer needs at the micro level due to the direct interactions […]
Entrepreneurs running businesses have to wear many hats. They face competing demands and also manage the necessary operations. In such a situation, it is imperative to put in place optimal strategies for each functional area that encourage business growth and profitability. One of the major key areas is the marketing function as it helps to […]
With marketers under extreme pressure to meet revenue goals, top-of-funnel marketing efforts have taken a back seat. Yet the need to build brand awareness has never been greater for brands, as consumers have greater access and choice and less exposure to logos on shelves and window displays. Nielsen’s latest report makes the case for adopting […]
Email signatures are one of the most overlooked aspects of a well-balanced marketing strategy. It’s a way to quickly communicate your branding concept, and your prospects and contacts will have a better understanding of your business. It’s part of the brand experience and allows your contacts to connect more with your business. If you haven’t […]
Buyer behavior and the economy are changing at an unprecedented rate. We have seen drastic changes in consumer buying behavior, as well as disruptions in manufacturing, logistics and other areas. That’s why it’s important for digital businesses to pivot quickly. Now more than ever, you need to reach customers in the most cost-effective way possible […]
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For marketers, research is the foundation for informed decision making. Data gathered from research can inform new product development, AI, big data, and marketing strategies. Good research is designed to answer a single research question. But to get there, marketers must first determine the right question to ask. A research question is about an unknown […]
The success of your small business is highly dependent on the effectiveness of your marketing. Marketing to the wrong audience, for example, can be just as deadly to a growing business as making no effort to market your business. And while creating a marketing plan can seem like a pretty daunting process, it doesn’t have […]