Marketing channel

Small businesses are gaining a competitive edge with this marketing channel

Newswire shares insights into the marketing channel small businesses should use to drive positive results for their brands NEW YORK – March 18, 2022 – ( Newswire.com ) How can small businesses stand out from their competitors and secure their market share? For some small business owners, the answer to this question may seem out […]

Marketing strategy

HubSpot: How to Build a Successful Customer-Centric Marketing Strategy

When was the last time a company fully catered to your wants and needs as a customer? For me, it was around the holidays, when I was looking for the perfect gift to give to a friend who is a huge fan of “The Legend of Zelda” video game series. My online search for the […]

Marketing strategy

Marketing and e-commerce strategy agency CrankTank announces several new team members – Community

CrankTank, a marketing strategy and e-commerce agency in the bike, outdoor and ski industries, announced the addition of several staff members. They are Andrew Graves, project manager with an engineering degree, Anna Howard, account manager with a journalism degree, Nick Montee, account manager and direct-to-publisher, hailing from Hayes Bicycle, Caden Burross, account executive, experienced programmer […]

Marketing channel

Plant Stem Cells Market 2022 Target Customer, Brand Strategy, Distributors, Marketing Channel Development and Trend to 2028

Coherent Market Insights has announced a new analysis on the state of the Plant Stem Cells Market 2022-2028 which has been prepared based on an in-depth market analysis with inputs from industry experts and top vendors in the sector. The report covers the market landscape and its development prospects over the next few years. The […]

Marketing strategy

Marketing 360® Long-Term Content Marketing Strategy Drives Solar Entrepreneur Success

FORT COLLINS, Colo., March 15, 2022 /PRNewswire/ — Content marketing is a key part of any small business marketing strategy. When consumers search for a product or service, they almost always turn to search engines first. The right content marketing strategy can help businesses gain visibility in these searches and build brand trust and authority. […]

Marketing strategy

Marketing 360® Content Marketing Strategy Driving Local Medical Spa Success

FORT COLLINS, Colo., March 10, 2022 /PRNewswire/ — Organic ranking on search engines, like Google and Bing, is extremely important for any small business. This gives businesses access to high-quality leads who are actively looking for exactly what they have to offer. In this case studyMarketing 360® analyzes how a local medical spa generated organic […]

Marketing strategy

How to Bring Authenticity to Your Startup’s Marketing Strategy

Opinions expressed by Contractor the contributors are theirs. According to research by Stackla, 90% of customers place great importance on authenticity when selecting businesses they like and support. But what exactly is authenticity? How can we show our customers that we are human and reliable and not just a brand with an agenda? Here are […]

Marketing strategy

Revitalize your B2B video marketing strategy

Many marketers are jumping on the B2B video marketing bandwagon, leading it to become just as saturated as any other type of content. Although we have many channels to post videos – ICT TacFacebook, Instagram, brand sites, YouTube – standing out will become more difficult. The content world is saturated. People see about 5,000 ads […]

Marketing strategy

How to Launch a Digital Marketing Strategy

Over the past few years, organizations have tended to shift from traditional marketing tactics to digital tactics. But since many businesses started with conventional marketing methods, digital marketing remains an unknown phenomenon. Any business that wants to stay competitive today needs to embrace digital marketing methods. But the question is, how do you get started? […]

Marketing strategy

Marketing 360® social media marketing strategy boosts holiday sales for online store

FORT COLLINS, Colo., March 3, 2022 /PRNewswire/ — It’s never too early to start thinking about holiday marketing, especially when businesses can and should take advantage of the holidays all year round. This is especially true for e-commerce businesses. One way to ensure that holiday promotions are successful is to analyze data from past holidays […]

Marketing strategy

Marketing 360® Social Media Marketing Strategy Boosts Holiday Sales for Online Store | News

FORT COLLINS, Colo., March 3, 2022 /PRNewswire/ — It’s never too early to start thinking about holiday marketing, especially when businesses can and should take advantage of the holidays all year round. This is especially true for e-commerce businesses. One way to ensure that holiday promotions are successful is to analyze data from past holidays […]

Marketing strategy

5 Ways to Build a Powerful Overall Marketing Strategy

While non-US markets present significant revenue opportunities, e-commerce and trade regulations have led to more brands expanding their businesses to an increasing number of countries. A thriving global marketing strategy gives your team the playbook they need to generate more traffic, leads, and sales, wherever they are in the world. Whether your organization has a […]

Marketing strategy

Is it time to add NFTs to your marketing strategy? Meet the brands pioneering a digital future

The future of marketing is digital. We are in a time where we can live our “second life” entirely online. Technology continues to enable a powerful digital future. From digital currencies to the virtual metaverse, the online sphere is constantly evolving. From virtual reality to the rise of cryptocurrency, the demand for technological change is […]

Marketing channel

How Retail Embraces Modern Marketing

Patrick Aronson (Westcon-Comstor) 1 credit: Westcon-Comstor Often referenced but rarely understood, in-channel marketing has long been a contentious issue among partners, distributors and sellers – a swirling pool of money disappearing down the ecosystem hole on a yearly basis. On paper the supply chain is in sync, but in practice the problem goes deeper than […]

Marketing strategy

ImagineAR: Improve your marketing strategy with augmented reality in 2022

Augmented Reality is now an essential tool for marketers. Businesses can use it to drive sales, increase engagement, and maximize budgets—all without breaking a sweat. Moreover, it is now an established tool that marketers and advertisers can use in their advertising campaigns. The power of this technology has been proven time and time again as […]

Marketing strategy

Marketing 360® multi-channel marketing strategy wins for e-commerce lighting company

FORT COLLINS, Colo., February 24, 2022 /PRNewswire/ — One of the best things about digital marketing is the data behind it. Businesses can use this data to do more of what works and less of what doesn’t. Traditional forms of marketing, like direct mail, come with little data, so it’s hard to know if it’s […]

Marketing strategy

Are you reaching today’s customer? The keys to an excellent multi-channel marketing strategy.

Getting customers in first means attracting and keeping their attention. As consumers turn more to e-commerce, the challenges for digital marketers have grown, but so have the opportunities. Marketing to a target audience is more complex today, but the evolution of technology has opened many doors for effectively reaching consumers through multi-channel marketing, says Christena […]

Marketing strategy

How Customer Data Platforms Could Fit into Your Marketing Strategy

How we use our first-party data can transform how we build and execute our marketing strategy. There are many tools and platforms on the market that can help us creatively collect, manage and leverage our data. A relatively new area to explore is customer data platforms (CDP). According to the CDP Institute, a CDP is […]

Marketing channel

Data-Driven SEO Company Miron Digital Reveals Digital Marketing Channel With Highest ROI

SINGAPORE – Media outreach – February 14, 2022 – A renowned SEO agency with a 5-star rating from Google, Miron Digital recently revealed that search engine optimization (SEO) was the digital marketing channel with the best return on investment (ROI) . Through years of experience with past clients who have seen positive results, the agency […]

Marketing channel

Data-Driven SEO Company Miron Digital Reveals Digital Marketing Channel With Highest ROI | Taiwan News

SINGAPORE – Media outreach – February 14, 2022 – Renowned SEO agency with Google’s 5-star rating, Miron Digital recently revealed that search engine optimization (SEO) was the digital marketing channel with the best return on investment (ROI) . Through years of experience with past clients who have seen positive results, the agency establishes this new […]

Marketing channel

Commercial Office Furniture Market 2022

commercial office furniture market The research report is a wide-ranging analysis and Impact of COVID19 on the world market and the in-detailed information with segmentation has been added in this intelligence report. In this report, a comprehensive analysis of the current global market of the Global Commercial Office Furniture Market in terms of request and […]

Marketing strategy

How financial advisors can incorporate video into their marketing strategy

FFinancial advisors need to adapt their marketing strategy to meet prospects on the platforms they use and in the medium they prefer. With consumer video consumption steadily increasing, marketing videos will increasingly become a mainstay for financial advisors. Wyzowl reports that the number of businesses using video as a marketing tool has increased by 41% […]

Marketing strategy

A How-to Guide to Enabling Influencer Marketing Strategy in the Metaverse

A year ago, if you asked someone walking down the street if they had heard of the Metaverse, they would probably have said no. Google search trends show a fairly low level of interest in the metaverse throughout 2021, until a large and very obvious spike towards the end of last year. Now that’s all […]

Marketing strategy

Market drivers, challenges and trends, marketing strategy, capacity and price structure for the forecast year 2021-2029. – The Grundy register

Global market size, 2021-2029 segmentation analysis, volume, risk factor, opportunity, market overview, drivers, sales, revenue and manufacturing cost with major player through 2021-2029. Lisinopril Market Research Report 2021-2029 provides product gist, opportunities, risks, market overview, driving forces, sales, revenue and operating cost. There are many ups and downs in the Temporary Knee Pads market report […]

Marketing strategy

The Complete Guide to Facebook Ads for Your Content Marketing Strategy

What is Facebook Advertising? Facebook advertising is a form of Internet marketing in which advertisers promote their products and services on Facebook. This can be done through various strategies such as: Advertising on Facebook may not be the best way to reach your target audience in certain countries and certain economic sectors, but it is […]

Marketing strategy

Why the pandemic transformed the marketing strategy of a former cleaning company

We are a 112 year old company. Cleaning is what we do. Traditionally, cleaning has been a very budget-sensitive operational expense. Our purpose, to care for the people, spaces and places that matter to us, had been elevated in ways that never mattered more. Traditional cleaning methods were no longer going to work. It was […]

Marketing strategy

Why Your Growth Marketing Strategy Should Include These 4 Things

Stacked blocks representing the concept of growth Getty You may have heard of growth marketing and become curious about how it works. Maybe you’ve gotten the gist of it and committed to putting a strategy into practice this year. Figuring out what to include in your plan is one of the hardest parts of moving […]

Marketing strategy

The Foolproof Digital Marketing Strategy You Need

It’s probably safe to assume that digital marketing is a substantial part of your overall marketing strategy. Indeed, today’s consumers and businesspeople are constantly connected and on the go, making it absolutely essential for marketers to place their content and analytics where it will reach them. Any marketing strategy created by a business is designed […]

Marketing strategy

How Your Business Wi-Fi Can Boost Your Marketing Strategy

Free business Wi-Fi is an advantage for your customers. This reliable connection may even get them through the door. Additionally, modern Wi-Fi networks record customer behavior data that can help you create a unique customer experience. This data can also be a valuable resource for your company’s marketing strategy. Here are some of the ways […]

Marketing channel

3 things retailers need to know about the new marketing channel

“Phygital” is a hybrid marketing channel that captures customer data to deliver a personalized experience. As the number of online shoppers increases competition in retail, consumer loyalty to their established shopping practices appears to be diminishing. Seventy-five percent of consumers said they have tried a new shopping behavior since the start of the pandemic, and […]

Marketing strategy

Kyber Digital explains the use of educational videos as a marketing strategy

Lacey Township, New Jersey – Kyber Digital, an account-based marketing agency for B2B businesses, recently posted a blog post on its website that explains how to start using educational videos to educate viewers and in the process, get new customers. Reaching potential customers through videos is a great idea as more and more people are […]

Marketing strategy

5 Ways to Augment and Improve Your Digital Marketing Strategy — Hometown Station | KHTS FM 98.1 & AM 1220 — Santa Clarita Radio

Technology has made it easier for people to connect. Everyone is connected to the internet, so it makes sense for businesses to use digital marketing to reach their target market. Any business can adopt this strategy to succeed. It is a broad and effective strategy. However, many companies have not fully embraced the practice, and […]

Marketing strategy

Legal Marketing Strategy Pros Provides Digital Marketing to Law Firms in Florida

Englewood, Florida – As the leading digital marketing agency for lawyers in Florida, Legal Marketing Strategy Pros creates unique marketing strategy plans tailored to each law firm’s situation and needs to get more traffic, leads , customers and profits. Currently, law firms in Florida and across the United States are leveraging digital marketing channels for […]

Marketing strategy

Digital (communications) is key to a profitable post-Covid marketing strategy

The business model of this sector has also been impacted. Today, the digital-first approach offers brands a highly measurable “self-service” environment where data is so granular that brands no longer need to work with broad brushstrokes when it comes to is to target new and existing customers. In this sense, the traditional media operate from […]

Marketing strategy

How to Create a Winning Commercial Real Estate Marketing Strategy

If you are a business owner, investing in good marketing strategies is crucial as it helps strengthen your position in the market and gives you a competitive advantage. You need to stand out from the crowd to grab the attention of your potential customers. This is especially true in the aggressive commercial real estate market; […]

Marketing strategy

4 tips to improve your marketing strategy in 2022

A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to the user experience on your website. Unfortunately, many small and medium-sized businesses approach marketing projects from a tactical perspective, taking a reactive rather than proactive approach and tackling projects as they arise. As […]

Marketing strategy

Marketing Strategy Steps Every Agent Should Follow

There are rental agents who have 100 leads every week. And there are rental agents who receive 4 or 5 leads per week. One group of agents has a systematized and cohesive marketing strategy in place, and the other has not – and it doesn’t take a rocket scientist to figure out which is which. […]

Marketing strategy

How a good digital marketing strategy can help you grow your business

The first thing you need to know is that it is possible. From now on, we’ll work assuming you understand there are benefits. If you are new to the world of internet marketing, you probably don’t know everything. Don’t worry, no one knows everything, and that’s why we’ll start with the basics. Digital marketing is […]

Marketing strategy

USA LINK SYSTEM RELEASES THE LATEST 2022 MARKETING STRATEGY GUIDE TO START YOUR YEAR

5 marketing strategy trends you need for 2022! Are you building your fan base in a scalable and manageable way? Does your marketing strategy work without cookies? Is your content simple, reliable and relevant? Do you use influencers? Do you focus on convenience? Download our 2022 marketing strategy guide for free today to get more […]

Marketing strategy

New Year, New Content Marketing Strategy: Defining an Effective Theme for Your Business

With the calendar rolling, many people take a moment to re-examine their lives and make changes in the form of New Year’s resolutions. While some common resolutions involve personal health and well-being, they don’t have to be strictly personal. The new year can be an effective time to reevaluate what has worked and what hasn’t […]

Marketing strategy

Nashville TN Expert in Content Marketing Strategy Updated Brand Visibility Services

Nashville, Tennessee-based digital marketing agency Champion Brand Consulting provides up-to-date content marketing services for businesses in Nashville, Knoxville, Chattanooga, and Clearwater, Florida. Chattanooga, United States – January 3, 2022 – Nashville, TN-based marketing agency Champion Brand Consulting has launched updated content marketing services to make it easier for businesses to increase online visibility, build brand […]

Marketing strategy

Supporting content marketing strategy with offline media, only way to stand out: Asif Upadhye from SPRD

A digitally-driven media landscape has paved the way for brands to create and distribute content across a multitude of platforms in the format of their choice. But the potential benefits of the combination of offline efforts and online strategy remain largely untapped. Asif Upadhye, director of SPRD (the public relations, digital and communications consultancy), told […]

Marketing strategy

Launch a solid multi-channel marketing strategy

Martech Perspectives | Wednesday, December 29, 2021 Multichannel marketing enables organizations to discover the channels their target customers use and understand how they migrate from one channel to another in order to provide a consistent experience. Frémont, California: Many businesses define multichannel marketing as communicating and marketing to prospects and consumers through multiple channels, both […]

Marketing strategy

Marketing mistake 5: not having a long-term digital marketing strategy

Hello, welcome to another Your Digital Marketing Journey blog this season. I’m talking about the mistakes I made as a starting entrepreneur and we’re down to five. I’m going to start this blog with the quote you may have heard, which is “Marketing is a marathon, not a sprint”. I think that quote really makes […]

Marketing strategy

Why Every Retailer Should Have an After-Party Marketing Strategy

The holiday season is over, but this year shoppers are yet to put their wallets away. Software Advice surveyed more than 1,400 consumers on their purchasing behavior before the 2021 holidays as well as their plans for the start of 2022. We found that 32% of consumers plan to shop during the week after Christmas, […]

Marketing strategy

5 reasons why podcasting should be included in your content marketing strategy

As the popularity of podcasts increases, more and more companies are seeing the benefits of starting their show. As a result, marketers, especially brand and content marketers, pay attention to it. This article will take a look at why podcasting should be part of your content marketing strategy. It increases the reach of your audience. […]

Marketing strategy

Marketing Strategy – Avoid Shiny Object Syndrome

Listen NEW! Listen to the article Login or register to access this feature! Since the dawn of marketing, teams have been routinely diverted from solid strategic work to determine whether they “should use [insert new shiny thing]. ” In the late 2000s, social media was often the shining object. Before that, it was the web. […]

Marketing strategy

How to craft a winning social media marketing strategy

Over the years, social media has started to take a leading role in digital marketing due to the sheer power it is extending to businesses. You can no longer afford to use it on a whim as it can help you increase your bottom line. A well-thought-out plan is essential for standing out in the […]

Marketing strategy

Spanish Grocer Consum Wins Ultimate Marketing Strategy Award

The award recognizes Consum’s exceptional work in harnessing AI to deliver contextually relevant customer experiences across touchpoints. Algonomy, the leader in Algorithmic Customer Engagement (ACE) solutions, announced that Consum Cooperativa Valenciana won the Ultimate Marketing Strategy Award category at the Algonomy Customer Awards event held on October 13, 2021. Consum was selected as one of […]

Marketing strategy

Building a Successful Influencer Marketing Strategy

Social media influencers are a relatively new phenomenon in recent years. From their early days trying to learn more about photo editing tutorials for beginners, to finally having millions of followers, these influencers have come a long way. They are real celebrities today and are often as well known as actors, athletes and musicians. And […]

Marketing strategy

Spanish grocer Consum wins the Ultimate Marketing Strategy Award at the Algonomy Customer Excellence Awards 2021

The ACE Awards recognize retailers and brands setting new benchmarks in using AI and algorithmic decision-making to create unique and winning customer experiences and business outcomes. The evaluation criteria awarded ACE Award participants a score on six dimensions of personalization success: strength of vision, degree of innovation, level of adoption, speed to market, business results […]

Marketing strategy

8 tips for building your YouTube marketing strategy and growing your YouTube channel [Infographic]

With such an incredible increase in the consumption of video content, marketers may wonder if they should start a YouTube channel for their brands and start focusing more on YouTube marketing from now on. Even though brands don’t populate YouTube like other social media platforms like Facebook or Instagram, it should be remembered that it […]

Marketing strategy

Case Study – Marketing 360® Multi-Channel Marketing Strategy Boosts Sign Company Website Traffic by 65%

FORT COLLINS, Colo., Dec. 9, 2021 / PRNewswire / – Small businesses these days know they need a website and online presence to secure new customers. After all, a website is where consumers go to learn more about the business and decide if that business is the right choice for them. Having a website is […]

Marketing strategy

Case Study – Marketing 360®’s Multi-Channel Marketing Strategy Boosts Sign Company Website Traffic by 65%

FORT COLLINS, Colorado., December 9, 2021 / PRNewswire / – Small businesses these days know they need a website and online presence to secure new customers. After all, a website is where consumers go to learn more about the business and decide if that business is the right choice for them. Having a website is […]

Marketing strategy

10 Stats to Consider When Developing a B2B Content Marketing Strategy

Are you planning a B2B content marketing strategy for the next year? Laying the groundwork for a content creation plan? Looking to revamp your existing B2B content marketing program? If you answered yes to any of the questions above, we’ve put together 10 stats to help guide your strategy. We’ll take a look. Content drives […]

Marketing strategy

A song called ‘Startup’ that your marketing strategy can compose in 2022

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Contractor the contributors are theirs. Depositphotos.com By Daniel Munar, Office Manager Colombia and Mexico at Wayra Hispam When we talk about entrepreneurship and entering the world of innovation, we can say that this is […]

Marketing strategy

Developing a Global Marketing Strategy: 8 Insider Tips for the Emerging International Brand

Source: thebalancesmb.com The scales have shifted to broader horizons in today’s ultra-globalized market. Brands that are content to stay small may focus on one region or country, but anyone hoping to increase their impact must cross borders in their marketing efforts. If your business is starting to overstep the boundaries of a state or country, […]

Marketing strategy

4 Most Important Tactics When Building Your Facebook Marketing Strategy [Infographic]

TikTok is the most popular social media platform around, while Instagram is the most engaging. But what about Facebook – still the biggest social network in 2021? Truth be told, despite TikTok’s brilliant aura and Instagram’s many popular features, like stories or reels, Facebook remains a powerful platform for marketing efforts. After all, it’s the […]

Marketing strategy

6 Ways AR Can Improve Your Marketing Strategy in 2022

Augmented reality is no longer the new kid on the block and not just a nice thing to have. AR is a powerful tool that, when integrated into your marketing strategy, can help drive sales, increase engagement, and maximize budgets. From tracking consumer behavior to making deeper emotional connections, we’ve identified 6 AR opportunities that […]

Marketing strategy

Marketing Strategy Tips to Pivot B2B Businesses

Outside of the sports field, the term “hub” has become an idiom for business change. While the pivot can be circumstantial – think of all those who have interrupted production chains to help with the Covid-19 pandemic efforts – it is more often motivated by an error in the initial strategy, such as the inability […]

Marketing strategy

The fundamentals of a cross-channel digital marketing strategy

“Multichannel”, “multichannel”, “integrated” and “holistic” are just a few of the terms used by marketers to describe campaigns that take place across multiple channels and platforms. However, when it comes to articulating what is meant by ‘cross-channel digital marketing strategy’, the explanations are decidedly unclear, often using grandiose statements such as’ creating a seamless and […]

Marketing strategy

How to Execute an Amplified Marketing Strategy – TechCrunch

Lindsay Tjepkema Donor Lindsay Tjepkema is the CEO of Casted. Content Marketers Today face a constant struggle between keeping up with the volume of content they are supposed to produce and being creative to produce rich, quality work that has a profound impact on their audience. Content marketing is recognized as a powerful tool, driving […]

Marketing strategy

FUGA – Marketing Strategy Manager (UK / US / NL)

FUGA’s Marketing Services (MS) team was designed to add value and solve the problems of our large number of clients by helping them connect their artists with audiences and create revenue and growth. Located within the broader MS team, the Marketing Strategy Team is primarily in contact with clients and is responsible for helping define […]

Marketing strategy

Email Marketing Strategy Pointers

Friday, November 26, 2021 It’s important to remember that just because you’ve created a useful blog post or blog post, or hosted a timely webinar, there’s no guarantee that someone will actually read about it. The idea of ​​“if you build it, they will come” isn’t necessarily true when it comes to your marketing efforts. […]

Marketing strategy

Legal Marketing Strategy & ROI Measurement

Monday, November 22, 2021 The year may be drawing to a close, but now is a great time to start thinking about your law firm’s goals for 2022. Year after year, the need for a cohesive marketing strategy has become imperative for businesses. business operations and lead generation strategy of a law firm. However, many […]

Marketing strategy

The role of social media in your content marketing strategy

It has been said that no content marketing strategy is complete without social media, but for entrepreneurs new to marketing, social media can be overwhelming. It’s easy to spend hours networking on social media sites with less than exciting results. However, there is a real power in social media to market your content and your […]

Marketing strategy

Black Friday Email Marketing Strategy: The Retail Perspective

Some people call the holidays “the most wonderful time of the year”. But let’s be honest, if you’re an email marketer working for a retail brand, this is also the craziest and busiest time of the year. You might feel like the whole organization is counting on you to get it right. Messaging strategy boosts […]

Marketing strategy

Here’s why you need a good digital marketing strategy

With today’s technological advancements, a solid online marketing strategy will help you boost your business, attract more customers, and retain old ones. A digital marketing strategy describes how your business will achieve its marketing goals through online platforms like social media. Strategic plans will summarize the online channels and digital marketing tactics that can be […]

Marketing strategy

Context has become the key to any integrated marketing strategy: Amit Shah

The new tariff order issued by the Telecommunications Regulatory Authority of India (Trai) may have opened a difficult path for niche television genres like English entertainment. But some broadcasters believe in the lasting appeal of these channels and try to take advantage of the growing comfort of Indian audiences with foreign languages ​​and content to […]

Marketing strategy

Navigating the Right Niche Marketing Strategy

One of the most fundamental elements of a successful marketing strategy is reaching your target audience – and it gets even harder when you have a niche offering. The Chartered Institute of Marketing (CIM) defines a niche B2B market as “a clearly defined segment of the market. It is about satisfying a specific customer need […]

Marketing strategy

How to Use an Agile Marketing Strategy to Improve Your Campaigns

You’ve probably wondered how to deliver the most value to your customers. Adopting an Agile marketing strategy may be the answer. Brands need to adapt to today’s digital landscape to create value, deliver the best possible customer experience, and create effective marketing campaigns. It is no longer enough to browse through your database and market […]

Marketing strategy

How to Improve Your Social Media Marketing Strategy for 2022

Are you interested in improving your social media marketing strategy? If so, you are far from alone. Believe it or not, 2022 is just around the corner, with many business owners and marketers wondering how to get more engagement and conversions from their existing social media accounts. Globally, more than 3.96 billion people use social […]

Marketing strategy

Candy Corn’s Marketing Strategy, Explained

Last year, candy brands like Reese’s and Sour Patch Kids focused on meeting stuff or caterers where they were… ie at home. In case you forgot how dystopian Halloween 2020 was, let us remind you that Reese deployed a robot door to roll and distribute candy to kids, while Sour Patch Kids coined the term […]

Marketing channel

SMS is Rebecca Minkoff’s most effective marketing channel

Rebecca Minkoff is no stranger to experimenting with new marketing channels. The women’s fashion brand has created its own OnlyFans account, launched streaming TV ads, and started marketing on TikTok in the past year alone. But the most effective channel that the brand has tried is also the most modest: SMS. According to Sona Martirosian, […]

Marketing research

Integrate and Heinz Marketing Research Finds 60% of B2B Marketers Believe Their Current Marketing Strategy Is Missing Target

60% of respondents are not fully convinced that their marketing strategy, technology and team structure effectively support their marketing goals. To survive and thrive in our ever-changing environment, B2B marketing organizations must move beyond marketing automation, ABM and ABX to the new, highest level of marketing maturity, Precision Demand, ”said Jeremy Bloom, CEO from Integrate. […]

Marketing strategy

How to create a meaningful marketing strategy

Opinions expressed by Contractor the contributors are theirs. Most people don’t even know Red Bull is based in Austria. The energy drink company does such a remarkable job of marketing across the world by hosting extreme sports events, packaging and a global attitude that consumers think this is a local product that matches their interests […]

Marketing strategy

4 Ways to Improve Your Mass Email Marketing Strategy

Enjoy the huge benefits of email marketing to grow your business and increase your sales with these 4 powerful ways to improve your mass email marketing strategy and drive more sales for your business. A valuable mass email marketing strategy can be one of the most effective ways to generate sales for your business. Whether […]

Marketing strategy

5 compelling reasons why you should incorporate TitkTok into your marketing strategy

It’s not news that TikTok is now the most popular platform for creators. With a global presence in over 150 countries and over 1 billion monthly active users, TikTok offers plenty of opportunities for businesses. What started out as “social media for dancers” has evolved into a platform for entertainment and education. One of the […]

Marketing strategy

Inside Balmain’s Entertainment Marketing Strategy

Balmain presented its Spring / Summer 2022 collection at Paris Fashion Week on Wednesday, marking its first in-person fashion show since the start of the pandemic as well as the 10th anniversary of the brand’s creative director Olivier Rousteing. But this season, a return to the podiums was not enough. The fashion show – which […]

Marketing goals

5 Steps to Help You Develop Concrete Marketing Goals for 2022 – A Client’s Strategy

Are you developing your 2022 customer-centric marketing strategy? Recently, I worked with a client to create their marketing strategy for the coming year. We ran leadership strategy sessions throughout the process to make sure we didn’t just get buy-in from each department, but also marketing strategy support. We have addressed and discussed many aspects throughout […]

Marketing strategy

Rethinking Omnichannel Marketing Strategy in 2021

Nowadays, it is easy to keep in touch with each other. There is not one but several ways you can contact someone if you want to contact them – call, message, mail or maybe a DM through Instagram. Since there are so many ways to connect personally with someone, it has become easier for marketers […]

Marketing strategy

How to Build an Effective Multi-Channel Marketing Strategy

Consistent and interactive marketing campaigns increase sales. Jimmy Rodriguez Multi-channel marketing helps brands achieve their marketing goals by using multiple channels to reach customers. These channels range from traditional media such as TV, print ads, and billboards to newer ones such as email marketing, social media, and SEO. According to MediaPost, two-thirds of customers use […]

Marketing strategy

4 smart ways to boost your marketing strategy

Looking for a way to boost your marketing strategy and increase your sales? If you’re like most of us, the answer is yes! Business leaders and marketing teams around the world are competing to reach their target audience and promote their products. The thing is, there are many strategies to choose from, so it’s often […]

Marketing strategy

Inside Nutrishop’s marketing strategy

Courtesy Nutrishop At nutritional supplement retailer Nutrishop, the focus is on growth as the pandemic upends the way consumers think about health and nutrition. I recently asked Nutrishop CEO Bryon McLendon to tell us how he and his team are meeting these challenges. Paul Talbot: What are the key elements of your marketing strategy? Bryon […]

Marketing strategy

What to cut and what to keep in your marketing strategy

Recently, we shared 4 Tips for Auditing a B2B Marketing Strategy to provide guidance for marketers looking to assess the strategic direction of their marketing plan. In this article, we dig a little deeper to decide what to cut and what to keep in a marketing strategy as part of the evaluation. When determining what […]

Marketing strategy

Data-Driven Marketing: Strategy and Metrics

Marketers have been in back-to-back crisis meetings over the past few years. Worn solutions hit a dead end — a long time ago. Consumption patterns are erratic and brand loyalty is fluid like never before. For these and other problems plaguing the marketing department, experts advocate a solution: data-driven marketing. What is Data Driven Marketing? […]

Marketing strategy

How to build a winning e-commerce marketing strategy

While there may be many consumer opportunities that are important and seemingly appealing, narrowing down the opportunity where your brand can win is essential. By Bharat Sastry The e-commerce industry has seen significant traction over time and covid has been a great catalyst. It is essential for e-commerce marketers, whether in marketplaces, subscription sites or […]

Marketing strategy

Use the Google Analytics technical report to inform your marketing strategy

PHOTO: Derick Anies While marketing analysts are still reviewing GA4’s features to determine what’s working and what’s not working for their strategy, one report remains a mainstay to help plan effective app launches: the Google Analytics Tech Report. The technical report provides a clear overview of the devices website visitors use to visit a website. […]

Marketing strategy

4 tips for auditing your B2B marketing strategy

Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you’re already in the habit of checking your marketing results every month for any obvious changes or fluctuations that might need your attention. An audit, however, takes a slightly more strategic look at overall marketing strategy and metrics. Below, we […]

Marketing strategy

Approach your social media marketing strategy the right way

Social media marketing, simply put, is any marketing that takes place on social media. Needless to say, this is a key tool in any entrepreneur’s arsenal these days. Typically, paid ads are shown to new people who are unfamiliar with your brand. So, in a sense, it’s a kind of cold approach. Earlier I talked […]

Marketing strategy

How To Adapt Your Digital Marketing Strategy To Attract Gen Z Consumers | Emerging Communications | Open mic

Chinese Gen Z is currently a dominant force in the consumer market. According to new research, they account for 13% of total housing expenditure in China, compared to just 3% in the UK and 4% in the US. To capitalize on the Chinese Gen Z shopping boom, we’ve developed a series of must-have guides for […]

Marketing strategy

Your 2022 marketing strategy: what to keep, modify and start

In-person and online purchases are seeing an increase in their respective numbers. No one has a crystal ball, so marketers need to keep thinking as trends start, change and disappear. Fortunately, we can use our observations to craft a 2022 marketing strategy. Trial and error through 2020 and the first part of 2021 has given […]

Marketing strategy

How to modify a marketing strategy using data |

Running a business can be quite overwhelming for an inexperienced business owner. It can often seem like it’s all about trial and error, where business owners are forced to use uncertain tactics to see what works and what doesn’t. Although it sounds like a pretty good idea on paper, even the slightest mistake can spell […]

Marketing strategy

Inside 5 Big Name Relationship Marketing Strategy Examples

As businesses strive to be competitive and profitable, they must foster positive relationships between their brands and their customers to achieve these goals. Relationship Marketing is a strategy to target a market, keep products or services relevant, and make customers happy. It focuses on long-term customer loyalty and engagement and affects long-term product sales and […]

Marketing strategy

Top 5 Retail Macro Trends A Marketing Strategy Must Address | Marketing initiatives

Melanie Vala, Chief Commercial Officer of Splitit, explains why the retail marketing effort should focus on growth and competition, influx of online shoppers, sustainability, AI and payment methods. Online retail is experiencing rapid growth and evolution, greatly accelerated by the impact of the pandemic. In fact, e-commerce revenue is expected to reach a staggering $5 […]

Marketing strategy

4 Costly Mistakes Retailers Make in Mobile Marketing Strategy – Multichannel Merchant

In an age where consumers spend more time on mobile than any other form of media, mobile marketing strategy is playing an increasingly important role in retailers’ overall plans. This is especially true now given that nearly half of consumer mobile app usage has increased during the pandemic, according to a recent survey by Broadridge […]

Marketing strategy

Long-term growth requires a balanced marketing strategy

With marketers under extreme pressure to meet revenue goals, top-of-funnel marketing efforts have taken a back seat. Yet the need to build brand awareness has never been greater for brands, as consumers have greater access and choice and less exposure to logos on shelves and window displays. Nielsen’s latest report makes the case for adopting […]