Marketing strategy

HubSpot: How to Build a Successful Customer-Centric Marketing Strategy

When was the last time a company fully catered to your wants and needs as a customer? For me, it was around the holidays, when I was looking for the perfect gift to give to a friend who is a huge fan of “The Legend of Zelda” video game series. My online search for the […]

Marketing strategy

Marketing and e-commerce strategy agency CrankTank announces several new team members – Community

CrankTank, a marketing strategy and e-commerce agency in the bike, outdoor and ski industries, announced the addition of several staff members. They are Andrew Graves, project manager with an engineering degree, Anna Howard, account manager with a journalism degree, Nick Montee, account manager and direct-to-publisher, hailing from Hayes Bicycle, Caden Burross, account executive, experienced programmer […]

Marketing strategy

Marketing 360® Long-Term Content Marketing Strategy Drives Solar Entrepreneur Success

FORT COLLINS, Colo., March 15, 2022 /PRNewswire/ — Content marketing is a key part of any small business marketing strategy. When consumers search for a product or service, they almost always turn to search engines first. The right content marketing strategy can help businesses gain visibility in these searches and build brand trust and authority. […]

Marketing channel

Hospital Pharmaceuticals Market 2021 Target Customer, Brand Strategy, Distributors, Marketing Channel Development and Trend to 2028

Hospital Pharmaceuticals Market The research focuses on key trends prevalent in the global hospital pharmaceutical industry sector. The existing scenario of the industry has been studied and the future projections regarding the sector have also been studied. The market research report includes the evaluation of numerous influential factors including an overview of the industry in […]

Marketing strategy

How to Bring Authenticity to Your Startup’s Marketing Strategy

Opinions expressed by Contractor the contributors are theirs. According to research by Stackla, 90% of customers place great importance on authenticity when selecting businesses they like and support. But what exactly is authenticity? How can we show our customers that we are human and reliable and not just a brand with an agenda? Here are […]

Marketing strategy

Revitalize your B2B video marketing strategy

Many marketers are jumping on the B2B video marketing bandwagon, leading it to become just as saturated as any other type of content. Although we have many channels to post videos – ICT TacFacebook, Instagram, brand sites, YouTube – standing out will become more difficult. The content world is saturated. People see about 5,000 ads […]

Marketing strategy

Is it time to add NFTs to your marketing strategy? Meet the brands pioneering a digital future

The future of marketing is digital. We are in a time where we can live our “second life” entirely online. Technology continues to enable a powerful digital future. From digital currencies to the virtual metaverse, the online sphere is constantly evolving. From virtual reality to the rise of cryptocurrency, the demand for technological change is […]

Marketing strategy

Are you reaching today’s customer? The keys to an excellent multi-channel marketing strategy.

Getting customers in first means attracting and keeping their attention. As consumers turn more to e-commerce, the challenges for digital marketers have grown, but so have the opportunities. Marketing to a target audience is more complex today, but the evolution of technology has opened many doors for effectively reaching consumers through multi-channel marketing, says Christena […]

Marketing strategy

How financial advisors can incorporate video into their marketing strategy

FFinancial advisors need to adapt their marketing strategy to meet prospects on the platforms they use and in the medium they prefer. With consumer video consumption steadily increasing, marketing videos will increasingly become a mainstay for financial advisors. Wyzowl reports that the number of businesses using video as a marketing tool has increased by 41% […]

Marketing strategy

The Complete Guide to Facebook Ads for Your Content Marketing Strategy

What is Facebook Advertising? Facebook advertising is a form of Internet marketing in which advertisers promote their products and services on Facebook. This can be done through various strategies such as: Advertising on Facebook may not be the best way to reach your target audience in certain countries and certain economic sectors, but it is […]

Marketing strategy

Kyber Digital explains the use of educational videos as a marketing strategy

Lacey Township, New Jersey – Kyber Digital, an account-based marketing agency for B2B businesses, recently posted a blog post on its website that explains how to start using educational videos to educate viewers and in the process, get new customers. Reaching potential customers through videos is a great idea as more and more people are […]

Marketing goals

Balancing creative writing skills with marketing goals

By Wanda Lafond Digital marketing is a special field. Some marketing writers are drawn to their work because of their interest in selling things, while others, especially content marketers, find it a lucrative way to use their creative writing skills to win their life. However, it is difficult to find the right balance between being […]

Marketing strategy

4 tips to improve your marketing strategy in 2022

A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to the user experience on your website. Unfortunately, many small and medium-sized businesses approach marketing projects from a tactical perspective, taking a reactive rather than proactive approach and tackling projects as they arise. As […]

Marketing strategy

Marketing mistake 5: not having a long-term digital marketing strategy

Hello, welcome to another Your Digital Marketing Journey blog this season. I’m talking about the mistakes I made as a starting entrepreneur and we’re down to five. I’m going to start this blog with the quote you may have heard, which is “Marketing is a marathon, not a sprint”. I think that quote really makes […]

Marketing strategy

Building a Successful Influencer Marketing Strategy

Social media influencers are a relatively new phenomenon in recent years. From their early days trying to learn more about photo editing tutorials for beginners, to finally having millions of followers, these influencers have come a long way. They are real celebrities today and are often as well known as actors, athletes and musicians. And […]

Marketing strategy

Developing a Global Marketing Strategy: 8 Insider Tips for the Emerging International Brand

Source: thebalancesmb.com The scales have shifted to broader horizons in today’s ultra-globalized market. Brands that are content to stay small may focus on one region or country, but anyone hoping to increase their impact must cross borders in their marketing efforts. If your business is starting to overstep the boundaries of a state or country, […]

Marketing strategy

Navigating the Right Niche Marketing Strategy

One of the most fundamental elements of a successful marketing strategy is reaching your target audience – and it gets even harder when you have a niche offering. The Chartered Institute of Marketing (CIM) defines a niche B2B market as “a clearly defined segment of the market. It is about satisfying a specific customer need […]

Marketing strategy

How to Improve Your Social Media Marketing Strategy for 2022

Are you interested in improving your social media marketing strategy? If so, you are far from alone. Believe it or not, 2022 is just around the corner, with many business owners and marketers wondering how to get more engagement and conversions from their existing social media accounts. Globally, more than 3.96 billion people use social […]

Marketing strategy

How to Build an Effective Multi-Channel Marketing Strategy

Consistent and interactive marketing campaigns increase sales. Jimmy Rodriguez Multi-channel marketing helps brands achieve their marketing goals by using multiple channels to reach customers. These channels range from traditional media such as TV, print ads, and billboards to newer ones such as email marketing, social media, and SEO. According to MediaPost, two-thirds of customers use […]

Marketing strategy

4 smart ways to boost your marketing strategy

Looking for a way to boost your marketing strategy and increase your sales? If you’re like most of us, the answer is yes! Business leaders and marketing teams around the world are competing to reach their target audience and promote their products. The thing is, there are many strategies to choose from, so it’s often […]

Marketing strategy

What to cut and what to keep in your marketing strategy

Recently, we shared 4 Tips for Auditing a B2B Marketing Strategy to provide guidance for marketers looking to assess the strategic direction of their marketing plan. In this article, we dig a little deeper to decide what to cut and what to keep in a marketing strategy as part of the evaluation. When determining what […]

Marketing strategy

Inside 5 Big Name Relationship Marketing Strategy Examples

As businesses strive to be competitive and profitable, they must foster positive relationships between their brands and their customers to achieve these goals. Relationship Marketing is a strategy to target a market, keep products or services relevant, and make customers happy. It focuses on long-term customer loyalty and engagement and affects long-term product sales and […]

Marketing channel

The right marketing channel allows you to turn quickly: choose wisely

Buyer behavior and the economy are changing at an unprecedented rate. We have seen drastic changes in consumer buying behavior, as well as disruptions in manufacturing, logistics and other areas. That’s why it’s important for digital businesses to pivot quickly. Now more than ever, you need to reach customers in the most cost-effective way possible […]

Marketing research

Why market research and market research are very different disciplines – and how to best use them

Market research and market research are not the same, but many marketers use the terms interchangeably. The two are important parts of marketing efforts and seem similar, but they are inherently different. The distinction between these types of research is when each one occurs. Business owners and marketers conduct market research during the early stages […]

Marketing goals

Hit the bull’s eye: How to set and achieve small business marketing goals

The success of your small business is highly dependent on the effectiveness of your marketing. Marketing to the wrong audience, for example, can be just as deadly to a growing business as making no effort to market your business. And while creating a marketing plan can seem like a pretty daunting process, it doesn’t have […]