Teaching Manufacturers to Fish
As the famous saying goes, “teach a manufacturer to fish with e-commerce, and that manufacturer will dominate his market”. Well, it’s something like that.
After hosting dozens of e-commerce webinars across the county, with numerous Manufacturing Extension Partnerships (MEPs) last year, I discovered a glaring gap with manufacturers.
In particular, this is the uphill battle that manufacturers face when attempting to effect digital transformation with e-commerce.
To capture a share of the booming e-commerce market, entrepreneurs and manufacturers typically have two options:
- Do the work themselves (DIY) hoping to figure it out as you go and looking at a huge learning curve.
- Hire a marketing firm to do the job for them (DFY).
Unfortunately, many manufacturers fall into the trap of outsourcing marketing services to a company that does not have a clear understanding of the company’s business model and sales process.
As a result, a lot of time, energy and resources are wasted due to misaligned goals. As a result, both parties become frustrated, which leads to a failed marriage.
In one case, following a webinar at a Midwestern MEP, a manufacturer reached out to share their frustration with the marketing company that runs their company’s Google Ads campaign.
The manufacturer spent $ 4,000 per month with this marketing agency to manage their pay-per-click (PPC) ads. The results? Zero sales without even a single lead.
After performing an audit on the Google Ads account, it was quickly discovered that the campaign was loaded with keywords unrelated to the business. So the whole effort was a colossal waste of time and money for the manufacturer.
Working with several MEPs to tackle this issue for manufacturers, an alternative option presented itself: teaming up with a seasoned and trusted guide to successfully enter the world of e-commerce. There you have it, the Do It With You (DWY) e-commerce training concept was born to help manufacturers avoid these financial blunders.
What is DWY?
The Do It With You (DWY) e-commerce training was created by the experienced team of eCommerceMGMT. The intention is to teach manufacturers “How to Fish” in the dangerous waters of e-commerce.
The goal is to help manufacturers better understand e-commerce by equipping them with the right tools and resources to gain new business.
Manufacturers across the country are currently participating in DWY e-commerce training because speaking the right language to the right buyer plays a vital role in the success of online manufacturing.
Personally, it is a pleasure to see the drastic improvements. One manufacturer told me, “The program exposed me to a lot more than I was aware of. Another entrepreneur said: “It has changed our life. ”
In October, the eCommerceMGMT team offers weekly training on the DWY Cohort Model, every Wednesday at 3:00 EST / 12:00 PST.
Thanks to the partnerships created with several Manufacturing Extension Partnerships (MEPs), Fabrication.net and GenAlpha, eCommerceMGMT DWY training sessions are available free to manufacturers in October.
The training sessions are also accredited courses at Governors State University in Chicago.
Register for DWY training sessions at eCommerceMGMT.com. For any questions, send an email to [email protected]