Marketing channel

This marketing channel helps businesses stand out from their competitors in 2022

With a new year underway, Newswire shares a specific marketing channel that will help businesses around the world make a name for themselves in 2022 and beyond.

NEW YORK – January 3, 2022 – (


It is a word that drives the common goals of companies of all sizes and in all sectors.

More brand awareness. More website visitors. No more tracks. More sales.

Although basic in nature, achieving these goals can seem like an uphill battle. With a variety of digital marketing channels, how can businesses improve their digital presence?

Newswire, an innovative technology company, continues to provide thousands of customers around the world with a viable solution: press release distribution.

“When we think of digital marketing, our minds tend to think of social media, paid advertising, and content marketing, for example,” said Charlie Terenzio, CMO and senior vice president of media communications and marketing at Newswire. “But, a neglected and powerful channel is the distribution of press releases. This marketing vehicle continues to effectively and strategically connect companies to their target audiences.”

As an industry leader in press release distribution, Newswire understands the importance of building brand awareness, building trust and showcasing expertise so businesses can better connect with the consumer.

That’s why Newswire has created innovative programs that help customers get the most from their press releases, including:

  • Dissemination of press releases – To effectively distribute a brand’s content to relevant outlets, Newswire offers its customers 11 distribution channels to choose from, including Digital, Digital +, State, National, Financial, UK / Ireland, Canada, Europe, Asia, Latin America and Global.
  • Press release campaigns – This holistic approach provides clients with press release writing services, targeted campaigns, guaranteed media placements and direct media outreach to get the right message to the right audience at the right time.
  • Media Advantage Plan (MAP) – Enhances traditional press release distribution by leveraging SEO content, media pitch, lead generation and secure placements from top media publishers. MAP has generated hundreds of media mentions, thousands of qualified marketing and sales leads, and more search traffic for top keywords.

“Over the years, press releases have lost their edge in helping companies differentiate themselves from their competition,” Terenzio noted. “This is not the case with Newswire, because we have revolutionized the way companies distribute their press releases by providing direct access to our rich distribution network, creating compelling stories that truly interest their target audience, and raising awareness of their brand with deserved media mentions. in relevant industry publications.

Visit to find out how its press release distribution services empower businesses to amplify their stories, expand their reach, increase brand awareness, and improve SEO.

About Newswire

Newswire is a technology company that provides press release distribution, media outreach, SEO traffic and lead generation through campaign automation to help businesses achieve impactful media coverage, drive traffic on the web. website, generate qualified leads and increase brand awareness. With advanced technology and commitment to customer satisfaction, Newswire delivers real value to businesses at a fraction of the cost of other solutions.

To learn more about press release distribution or the Media Advantage Plan, visit and find out why our customers have named us # 1 for customer satisfaction in our industry for four consecutive years.

For more information, visit

Contact details:

Charlie terenzio
CMO and SVP of Media and Marketing Communications
Press wire
Office: 813-480-3766
Email: [email protected]

Press Releases Department

Primary source:

This marketing channel helps businesses stand out from their competitors in 2022