TikTok follows Snap and Facebook in testing new augmented reality development tools


TikTok is testing an experimental set of developer tools that could one day allow creators to create augmented reality effects for the popular app.

The platform is called TikTok Effect Studio and is currently in a private beta, according to a report of TechCrunch. TikTok told the post that Effect Studio is just an “experiment” at this point and may not fully launch.

It would, however, be a smart product to build for TikTok. The two Break and Facebook have their own AR developer initiatives, which encourage people to create new camera effects for their respective platforms. This seems like a streamlined way to keep your audience engaged, by outsourcing the development of new effects to users who know best what they want to see.

The Effects Studio was first spotted by a social media consultant Matt Navarre (with a tip of Sam schmir). You can consult the registration page here on the net (where it is confusedly named TikTok Effect lodge), but it doesn’t tell you what tools might actually be available in the future. It will ask for your name, email address, TikTok username, years of experience developing AR tools, and whether you plan to create effects for personal or professional use.

The site apparently launched earlier this month, but it looks like it’s still in the early stages of development. Talk to TechCrunch, a spokesperson for TikTok made an incredibly bland and vague statement. “We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” the spokesperson said. “Currently, we are experimenting with ways to give creators additional tools to bring their creative ideas to life for the TikTok community.”

Look at this space, roughly.

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