Wavemaker retains media mandate of L’Oréal India, Marketing & Advertising News, AND BrandEquity


The mandate includes the online and traditional media functions of the brands.

Wavemaker, which is part of GroupM and WPP, has retained media responsibilities for L’Oréal. Wavemaker has been L’Oréal’s media manager since 2010.

The multi-agency pitch saw the participation of other agencies as well as the incumbent Wavemaker. The mandate includes the online and traditional media functions of the brands.

Ajay Gupte, Managing Director – South Asia, Wavemaker, said: “Retaining L’Oréal in the 12th year of our association and continuing this partnership is a huge testament to our service and efforts. I am delighted to further strengthen this relationship and to join L’Oréal in their transformative professional journey. I am convinced that thanks to our digital and data-based approach, combined with the best media services, we will be able to fulfill L’Oréal’s mission of creating an innovative and responsible beauty brand. “

91 percent of consumers ranked ‘communicating honestly about products and services’ as the main influence on brand buying …

Shekhar Banerjee, Chief Client Officer and Head-West, Wavemaker India, said: “Working with L’Oréal makes you better every day and we have created some of the industry’s first work in real-time measurement, accuracy and audience. We are delighted that they believed in the vision we set for our partnership and we trusted in our ability to positively provoke them and spark new thinking ”.

Wavemaker will be responsible for the management of all media services including strategy, communication planning, integrated media approach, creative and digital content / services, investments and purchases for all brands in the hair category. , skin and makeup.

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