What are the best direct mail services for small businesses? • Benzinga
Direct mail is a great way to communicate with your customers. Whether you’re looking to send postcards to let local neighbors know about your new business or letters to all existing customers notifying them of a change, direct mail services offer quick and helpful ways to reach people.
Sometimes sending information by courier is necessary for compliance purposes. Other times, it’s just another way to get your marketing information into the hands of your customers and prospects. Find out what services direct mail companies offer, the benefits of using these services, and the 5 best direct mail services available.
What are direct mail services?
In their simplest form, direct mail services provide the means to deliver promotional or transactional content to customers at home or at a business address. You can choose which services to purchase with your direct mail marketing partner. Some optional services include:
- Design and production of direct mail materials
- Envelope padding
- Address targeting
- List of purchasing contacts
- E-commerce execution
The services provided by these companies vary depending on your needs and the type of shipment you are preparing. But if you’re new to direct mail or have limited internal resources, you might want to look for a more inclusive direct mail service.
Benefits of direct mail services
It is a good idea to collaborate with another company for direct mail support, as handling such a mailing yourself can result in wasted resources and poor customer experience. You want experts who know how to oversee the process and make sure your message reaches your customers.
Here’s a look at some of the most impactful benefits you’ll get from using direct mail services.
In-depth audience targeting
If you are looking for help building a list of prospects to send your direct mail marketing to, an outside company can be of great help on this front. Direct mail companies offer addresses that match certain geographic requirements to help new businesses market their services.
You can target a zip code, businesses in a specific industry, or a specific customer demographic. Exclude people who do not match your target household income level, family size or type of owner.
The cost of working with a direct mail service will depend on the complexity of your audience targeting. The more complicated it is, the more expensive your list purchase could be. But discuss your options with the direct mail service to find out more.
Managing direct mail yourself can mean low deliverability rates. This means that you pay a hefty fee to print and ship the direct mail items, but see limited results from the process due to the high number of people failing to reach the intended recipient.
Direct mail services have up-to-date listings that cross-check US Postal Service listings and other databases for the most accurate addresses and contact information available to a person.
Lower competition rates compared to digital options
As businesses turn to digital marketing efforts, such as email marketing and social media, a customer’s mailbox has become an area with less competition. The number of marketing articles received by an average person has decreased over the past few years, making it easier for you to get your message across to your customers.
While you can’t ignore digital marketing efforts, adding direct mail can be a great way to connect with customers differently and break up any noise they might be feeling from digital ads.
Improves brand loyalty
There is something more personal about direct mail compared to other marketing channels. The ability to hold the marketing part in your hands can help clients and potential customers connect with your business on a deeper level.
Giving customers tangible information about you can also improve brand recall so that when given the opportunity to make a purchase, they think about your business first.
Simple and pleasant process
Direct mail companies are incredibly easy to work with. They are experts in getting mail into the hands of the intended recipients. You won’t have to worry about the minor details of your direct mail, because your courier company will take care of it for you.
You focus on ensuring that your direct marketing material resonates with your target audience, while the direct mail service focuses on getting information in the right hands.
The 5 best direct mail services
Direct mail is far from dead, and these best services will make it easy for you to reach your target audience. Here’s a look at 5 of the best direct mail services that can help you with your next direct mail campaign.
Print Bind Ship
Print Bind Ship allows businesses to easily process orders online to support e-commerce businesses. But its services go far beyond that. The company provides packaging design, display case integration, inventory management and worldwide shipping. You won’t have to worry about packaging, labeling and shipping your products when you partner with Print Bind Ship.
- Withdrawal from warehouse for new orders
- Items are dispatched within 24 hours of customer orders
- Worldwide shipping capabilities
- Focused solely on e-commerce execution
- You cannot see the prices on the company’s website
Best overall direct mail service.
Rating: 5 stars
Gunderson Direct is more than just a mail house that can help you distribute your marketing materials. He offers full support for direct mail campaigns and has nearly 2 decades of industry experience. In addition, the company can provide support for local and international campaigns and ensure high deliverability rates.
- Full service marketing agency
- Possibility to customize your services according to your needs
- Total campaign customization options
- Return-on-investment campaign support
- Premier service is very expensive
- Not ideal for simple or entry-level direct mail campaigns
Total management of direct mail campaigns.
Rating: 5 stars
PostcardMania provides high volume postcard services with exceptional bulk discounts for large mailings. It also offers design services, mailing lists, email tracking, pay-per-click campaign management and more. This allows your business to outsource its marketing needs to one convenient company to integrate your marketing efforts.
- Efficient printing services for a variety of marketing materials
- Possibility to use its personalized graphic design services
- Analysis and monitoring included on marketing campaigns
- The scope of services offered can complicate interactions
- Not ideal for small direct mail campaigns as pricing favors wholesale discounts
Marketing campaigns that engage multiple channels, including digital and print aspects.
Rating: 4 stars
PrintingForLess is a well-established direct mail service. And as new marketing options have become available, the company has adapted and added additional services to provide the best options for its customers. In addition to courier services, the company also offers order processing to simplify e-commerce operations.
- The company manages the process from start to finish
- Various direct mail options
- Can either provide a mailing list or work with you to ensure deliverability of your list by correcting addresses or removing duplicate entries
- Defined plans make it difficult for customers to make changes to their services
- Company provides limited analytics to show campaign effectiveness
Target specific neighborhoods, especially for new local brick and mortar businesses.
Rating: 4 stars
Sending cacti offers a unique integration of direct mail and Google advertising. This helps improve brand recall and campaign results through the integration between print and digital marketing efforts. The company still offers all the services you would expect from a direct mail service, but with the added benefit of deep Google advertising expertise.
- Call tracking option to know the effectiveness of your direct marketing campaigns
- Dual channel marketing approach to integrate print and digital efforts i.e. Google advertising
- Optional add-ons for direct mail campaigns, such as mailing lists and tracking
- Limited options when it comes to direct mail types – only supports postcards and brochures
Integration of direct mail with Google advertising efforts.
Rating: 4 stars
Reach the mailbox of your ideal customers
Direct mail is a great opportunity to reach your customers in a different way. Many direct mail services now integrate print and digital efforts so you can take a multi-channel approach. And for e-commerce businesses, you can even integrate order fulfillment services to get the most out of your direct mail services.
Contact some of the top vendors listed above to start reaching your customers through their mailboxes.