Which business model is the best for selling on Amazon


One of the most crucial decisions that every Amazon seller must make is choosing the right business model under which they are going to operate on Amazon. Indeed, all the success of Amazon businesses directly depends on choosing the right business model. If you don’t want to go wrong with your Amazon business model, you should be aware of all types of Amazon business models and understand the main differences between them. It will help you build a profitable and reputable business without facing any problem.


Before we get to our main topic, it’s wise to mention that Amazon offers its sellers plenty of opportunities to build a profitable business on their platform. This is the exact reason why Amazon offers the widest chain of business models for newcomers, so that you can easily choose the one that is right for you.

Here is the list of business models that Amazon offers to its sellers:

  • Private label
  • Wholesale
  • Retail arbitration
  • Online arbitration
  • Dropshipping
  • Handmade

Private label

Today, Private Label is considered one of the most popular business models among Amazon sellers. Even Amazon itself sells private label products through its platform. The main idea of ​​this business model is to source unlabelled products from your suppliers and put your brand name on them. Try to make sure that the suppliers you are going to work with are reliable and will provide you with high quality products.


Wholesale is considered to be one of the safest business models on Amazon because it allows its users to not only build a successful business on Amazon, but also reduce the possibility of being suspended by the platform. , especially when you are doing FBA wholesale business.

Retail arbitration

Retail arbitrage is one of the simplest and most dangerous business models because the only way to source products is through physical stores. Everything is quite simple: you buy products at low prices and sell them through your Amazon account at higher prices. This may have your Amazon account suspended if you’re not careful, though.

Online arbitration

The same goes for online arbitration. The only difference is that you buy products from online stores and the difference between the prices will be your turnover. However, when it comes to these two commercial models, you have to be very careful because they are magnets for receiving Amazon Hanging emails from Seller Performance.


These days, drop shipping leads the pack in remaining one of the most popular business models on Amazon. This is because it doesn’t require a lot of money on your part to get started. It is wise to also mention that this type of economy model is one of the most common when it comes to suspensions. The main reason is that most drop shippers don’t pay attention Amazon’s policies regarding drop shipping, and make big mistakes in their operation.


If you or some of your loved ones create interesting and unique products that will fly on Amazon; Then the Handmade business model is what you really need. In this case, your product will be different from the masses, and you can get a good profit from your craft business.

When it comes to choosing a business model under which you are going to run your Amazon business, you have to spend a considerable amount of time in order to choose the best one. Otherwise, you risk going down the rabbit hole and facing some tough issues within your operation and finding your Amazon account suspended by the seller’s performance team. In this case, you need to do your best to resolve this issue as quickly as possible. However, in most cases it is too difficult to deal with these issues on your own and most salespeople prefer to work with professional reintegration companies who have more experience in this area.

Good luck with your Amazon selling experience!

About the Author

Sachin Rupnar

He is a blogger, tech geek, SEO expert and designer. Enjoys buying books online, reading and writing about tech, gadgets and games. you can connect with him on Facebook | Twitter

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