Why Choose A Career In Digital Marketing | Digital ethos | Open mic
Whether you want to change careers or just enter the world of work, you will be asking yourself many questions. These are likely to include:
What are the careers?
What careers are in demand?
What are my strengths and weaknesses?
How do I know if a career is right for me?
What will grab my attention?
What career will allow me to grow?
And that’s just a glimpse of what most people should consider.
Choosing a career from the thousands available is a difficult decision to make. With that said, it’s important to consider what you’ll enjoy and what you can see yourself doing for years to come.
If you’re looking for a good salary, the ability to move up the corporate ladder, and the opportunity to learn every day, a career in digital marketing might just be the one for you.
But what does a career in digital marketing look like?
Learning is continuous in digital marketing
The digital world is changing every day due to changing algorithms, which can be both a marketer’s worst nightmare and an exciting challenge.
When algorithms change, so do strategic decisions, which means we always learn and think outside the box to follow Google. The reason Google is changing its algorithms is to make sure that online users find the most useful and relevant information possible.
So if you are wondering what an algorithm is, according to Oxford Language, it is “a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer”.
To help you get an idea of an algorithm in the digital marketing world, here is an example.
On April 8, 2021, Google changed the requirements for product reviews. He said he would better reward product reviews who share extensive research, rather than copies that only cover basic information.
When announcements like this are made, it’s important for digital marketers to consider the changes and seek to create a strategy that conforms to the new rules. It might seem overwhelming, but the rewards will be worth it, and there are a few tips and tricks on how you can meet the new requirements, here are a few to give you an idea:
- Show how the product will be used
- Provide information on how it differs from competing products
- Consider writing about comparable products to help advise the user what might be best for them
Here is a link to history on Google algorithms, for more information!
Digital marketing internally or in an agency
Most digital marketers are likely to try out life in-house and in an agency, but we’ve put together an overview of what you can expect from both to help you make your initial decision.
What to expect as an internal digital marketer:
- Acquire in-depth knowledge of a business
- Specialize in an industrial sector
- Slower pace and no requirement for external approvals
When working in-house, you will be dedicated to the company itself and will only be working in one area but on a wide range of projects. Internally literally means that the marketing will be done by the direct employees of the brand and will not be outsourced to a third party.
When working in-house, you’re more likely to need to familiarize yourself with many different areas of digital marketing. From brand guidelines to store marketing and media publishing, you’ll be an expert in various areas of their digital marketing endeavors.
What to expect in a digital marketing agency:
- Work with people from a wide range of industries
- Become a specialist in a digital marketing discipline
- Fast pace and requirement for approvals from external clients
Life in an agency is quite different, you will be working on several client projects from a wide range of industries. This tends to mean that no two days are the same and you will need to be prepared to tap into different accounts throughout the day.
You’ll be working closely with a number of different clients who will want to share their feedback, so chances are you’ll need to collaborate with them to make sure they’re happy with your campaign.
Chances are you have a special role – instead of doing a bit of everything – you will either be focusing on SEO, PPC, copywriting, social media, website design, public relations, graphic design. or photography.
Digital marketing culture
A company’s culture can make or break your feelings about a certain career, so it’s important to have an idea of what to expect when it comes to digital marketing.
In most digital marketing businesses, you can expect to benefit from:
- Casual outfit
- Flexible hours
- Ability to work remotely
- Support from like-minded people
- Dynamic and creative atmosphere
If you are looking to wear costumes and travel to meet clients every day, you may find that the digital marketing space is not for you.
The digital marketing professions are everywhere and evolve
the worldwide internet ad spending has been steadily increasing over the past fifteen years, which means that the demand for digital marketers has also increased. To make online advertising worth it, customers who pay for this service need people who can provide them with digital marketing strategies to help them get a return on their investment.
Having said that, it’s not that black and white. There are direct and indirect factors that contribute to ROI, the ones that make up a successful overall marketing strategy – this almost always involves omnichannel marketing. This is where all digital marketing departments come together to reinforce each other, which leads to a tight digital presence.
If your goal is to improve your website ranking, you will need SEO and PR, but to keep these users on your website you will need: blogs, infographics, resource centers, an easy-to-use store, simple checkouts, form contacts … the list goes on!
Why digital marketing is important
Since there 4.66 billion active Internet users around the world, it’s a good starting point for businesses when it comes to promoting their brands. Having immediate access to this vast audience gives businesses equal opportunities as there is a marketing package to suit a variety of budgets, but that’s not all, here are some other benefits of digital marketing:
- Influencers buyers
- Strengthens the brand’s reputation
- Responsive websites = mobile traffic
- generates more conversions
- Target the right audience
- Achieve measurable results
AT Digital Ethos, we have a team of talented marketers including SEO, CPC, RP, web designers, content writers, social traders, videographers and graphic designers. Our team is constantly growing, so be sure to watch this space if you think digital marketing is the career for you – we’re always on the lookout for top talent – don’t hesitate to Contact us today.