Why is social media marketing important for small businesses and startups?


Word of mouth has always been a driving force behind advertising. It is a safe method to boost sales and increase traffic. When it comes to marketing, small businesses and startups often don’t have a budget similar to that of large corporations. Therefore, having a huge budget for marketing is out of the question. Despite this, there are ways for these companies to market their products or services to the relevant audience.

Digital marketing is one of the ways that can help small businesses and startups connect with potential customers. There are different techniques involved in digital marketing. These include content search engine optimization (SEO), pay-per-click (PPC) advertising, website development, content writing, social media marketing, and others.

These techniques are valid and essential for generating sales and increasing traffic to a business’s website. However, social media marketing plays a vital role in increasing brand recognition.

If you own a small business or a startup, here are some reasons why you should invest time and effort in social media marketing.

Social media users are increasing day by day.

Statista reports that in 2020 there were approximately 3.6 billion people active on social networks. By 2025, those numbers will be 4.41 billion, according to estimates. With more people on these platforms, the more potential customers you will find. However, you need a marketing strategy in place to find your audience.

Almost all types of businesses, including large and small businesses, have a social media presence. The reason being that they can find their customers on these platforms. Many businesses drive traffic to their website from social media platforms.

Social media users are spending more time than ever.

On average, social media users spend more than two hours on the platform. With more users spending time on the platform, businesses have more opportunities to reach customers. However, it also means that there is competition. There are social media marketing agencies that help startups reach their customers. Melbourne Social Media Marketing Agency, First Page, is one of those digital marketing companies specializing in this area,

Social media users search for products on the platform.

About 54% browsing on social networks is for research relating to a product, according to GlobalWebIndex. Users not only search for a product, but also engage with a brand. Therefore, businesses can leverage the power of social media to increase brand awareness among people. People tend to follow brands that match their own beliefs. Additionally, brands that are active and actively engage with their followers are bound to be more successful.

Sponsored social media posts to get hits

Many brands tend to hire influencers on social media platforms to promote their product. Social media influencers and bloggers, like Instagram, are very popular. They can influence the opinion of their subscribers by checking out a brand and its product.


Social media is an important tool for traders and businesses. It not only provides a platform for small businesses and startups to showcase their product, but also helps them communicate directly with their customers.

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