Why Your Business Should Run Pay Per Click (PPC) Ads – And How To Make Them Work Right


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As customers spend more time online, businesses are starting to use social media and paid advertising to create a high impact marketing strategy. There’s just one problem: advertising is often expensive, especially for small businesses. To keep costs low and customer retention high, consider Pay-Per-Click advertising as a way to get your brand in front of millions of users.

What is Pay-Per-Click advertising?

PPC advertising is where a business pays a small fee when a user clicks on your ads. Typically, a business uses Google ads to set up a campaign. Google Ads would then select the appropriate websites with a product similar to yours and place them across the entire site.

A business should sign up for Google Ads to receive payment from you and have their website selected for your campaign. You can’t just place your ads anywhere.

Businesses can create text, image, and video ads that will direct the user to your website or product when they click on it. From there, they can buy from your business.

Definition and management of your PPC budget

Before discussing the benefits of serving PPC ads, you need to determine whether or not you have the capital for a marketing campaign in the first place. Poor management of ad dollars can be scary for most small businesses, so sticking to a strict ad budget by using a PPC budget rhythm technical.

With PPC budget regulation, you can track and control the pace of campaign spending. Digital marketers will better understand how to do this, but many newbies to marketing can use marketing software and experience to form a suitable budget.

10 Reasons Your Business Should Perform Pay-Per-Click

PPC advertising is incredibly effective at selling products. You should try a pay-per-click advertising campaign for the following 10 reasons:

  1. PPC is profitable and can reach millions of users.
  2. PPC instantly delivers organic traffic to your website.
  3. PPC attracts “warm” prospects because they are already interested in your product.
  4. PPC campaigns are easy to measure and produce positive ROI numbers.
  5. PPC is a stable advertising method which is not affected by algorithms.
  6. PPC is great for SEO because it optimizes titles, keywords, and metadata.
  7. PPC reduces the cost associated with other social media advertising spending.
  8. PPC allows you to target specific customers in your niche.
  9. PPC also allows you to retarget customers if a campaign changes.
  10. PPCs are easy to create and produce.

With over 70,000 Google searches performed every second, creating a pay-per-click marketing strategy becomes obvious!

How to Create an Effective PPC Ads Campaign

Spend time on the title

The headline is the first thing potential customers will see on your ad, and it’s a major determining factor in why they click. PPC ads only allow 25 characters in the header, so you need to make it count. Always use relevant keywords for SEO purposes.

Create multiple ads and test them out

Don’t just make one ad and call it a day. If you’re starting a new campaign, it’s best to create 3-4 variations of the same ad to see which gets the most clicks and retains the most customers. An easy way to do this is to duplicate the title but change the copy, or vice versa.

Focus on keywords

So important that we have to mention it twice. You’ll need to include keywords in your copy to make sure the searcher finds your ad in a Google search. Do not stuff the keywords because they will look artificial and too commercial. All included keywords and synonyms will be bold in Google search.

Find your customers

It’s hard enough to get clicks on your ads as is, but if you consistently get users leaving your site immediately, it will negatively impact your ROI. Qualify your customers by offering a discount for new customers, or list the price outright to make sure they’re ready to pay.

Don’t forget to add a call to action at the end of your ads. A call to action will double the change that a customer will stay on your website and buy your services or products.

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