Zib Digital explains why SEO is hard to get
Auckland, New Zealand, June 15, 2021 / PRNewswire / – Any business owner or senior executive would be forgiven for wondering why SEO is such a challenge and why it seems so hard to get in the top three spots in an organic Google search. According to a digital marketing agency at Auckland, Zib Digital, the majority of digital agencies in both Australia and New Zealand focus on AdWords and Facebook, so SEO is often an afterthought.
In addition, Zib Digital explains that in the early days of e-commerce, many companies were burned by a digital marketing experience where the funds invested did not correlate with the results achieved. The challenge with SEO is that it is more and more competitive and requires a specialist who focuses on strategy every week. On the other hand, Adwords and Facebook fit better into a “define and forget” strategy.
But the statistics speak for themselves. According to Hubspot, 92% of global searches for products and services start on Google, with 65% of clicks going to websites in the top three places. Only 28% of people now click on Google AdWords.
Zib Digital says that unfortunately Auckland SEO-wide is plagued by imposters who claim to optimize websites and try to apply a “set and forget” strategy that just doesn’t work.
Like the top SEO company in Auckland, Zib Digital advises that when SEO is done correctly, it represents the most profitable marketing investment to grow a business.
When it comes to SEO, Zib Digital says outsourcing to external digital specialists with large SEO teams is a key success factor for SMBs and large businesses. SEO has a number of different specialties that are simply not possible to contain within one person.
According to Zib Digital, SEO isn’t right for all businesses either. It rewards “intent-based searches” when people are less in browse mode. A key area they assess for customers is the volume of searches an SEO strategy is targeting to determine if the conversion rate makes sense.
When it comes to digital marketing in Auckland, Zib Digital has a large team of SEO specialists and consistently achieves good results for its clients, placing them in the top three in Google’s organic rankings.
SOURCE Zib digital